GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Home Depot, and Ace Hardware, ECO FLO — a brand of the family-owned, privately held Ashland Water Group — maintains an average product price of $160.43. Distribution is heavily concentrated, with Lowe's accounting for 71.2% of year-to-date revenue, Home Depot contributing 27.0%, and Ace Hardware trailing at just 1.9%. Momentum has weakened considerably over the tracked window, as revenue fell 51.9% overall and declined a further 17.0% month-over-month in the most recent period. Pricing has softened alongside volume, with the average selling price slipping 11.9% to $145.51, down 5.3% versus the prior month. Top-selling items skew toward higher-priced units, including a $277.25 shallow well jet pump at Home Depot and a $201.45 submersible sump pump at Lowe's, suggesting the recent price erosion reflects mix and promotional pressure rather than a repositioning of the assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 52% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ECO FLO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ECO FLO.
BY REVIEW COUNT
Across 3.18K ratings on 3 channels, ECO FLO averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 3.18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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