GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, EasyFlex (a brand of Westlake Dimex, part of Westlake Corporation (NYSE: WLK)) grew in-store revenue 9.2% across tracked channels—Lowe's, Amazon, Menards, and Ace Hardware—over the period spanning January 1 to June 30, 2026. Grips Intelligence data shows Lowe's dominated the retail mix at a 55.8% revenue share, followed by Amazon at 21.7% and Menards at 17.8%, while Ace Hardware trailed at 4.4%. The average product price climbed 19.0% over the full period to reach $24.14, signaling notable pricing momentum. However, the most recent monthly reading in the April 1 to June 30, 2026 timeseries showed revenue pulling back 17.9% versus the prior month. Together, these Grips Intelligence datapoints point to a brand gaining ground on average selling price and channel concentration despite recent monthly volatility.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for EasyFlex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EasyFlex.
BY REVENUE
EasyFlex sells 24% online and 76% offline. Online runs through 3 channels; offline through 3. Online share has moved from 20% in Feb to 33% in Jun.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 532K ratings on 4 channels, EasyFlex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 532K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$150.12
Price
$286K
Revenue
$23.44
Price
$128K
Revenue
$22.60
Price
$122K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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