GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across lowes.com, Amazon, menards.com, and acehardware.com, EasyFlex maintains an average product price of $22.52. Lowe's is the brand's dominant retail channel, accounting for 51.4% of year-to-date revenue, roughly double Amazon's 26.0% share. Menards contributes a further 18.5%, while Ace Hardware remains a marginal outlet at just 3.9%, leaving EasyFlex heavily reliant on a single big-box relationship. Momentum has weakened sharply over the summer timeseries window, with revenue falling 25.6% month-over-month and 49.4% across the tracked period. Pricing has softened alongside volume, as the average price slipped 5.7% month-over-month to $23.71 and declined 2.0% overall, suggesting discounting has not offset the revenue contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for EasyFlex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EasyFlex.
BY REVENUE
EasyFlex sells 28% online and 72% offline. Online runs through 2 channels; offline through 3. Online share has moved from 3% in Apr to 38% in Aug.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 443K ratings on 4 channels, EasyFlex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 443K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$158.94
Price
$342K
Revenue
$22.68
Price
$205K
Revenue
$22.72
Price
$161K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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