GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Amazon, Menards and Ace Hardware, EasyFlex — a brand under Westlake Corporation (NYSE: WLK) — generated an average product price of $22.17. Lowe's accounted for the majority of sales at 51.6% revenue share, followed by Amazon at 24.7% and Menards at 19.6%, while Ace Hardware contributed just 3.9%. That concentration leaves more than half of the brand's measured performance tied to a single retail partner. Revenue declined 40.3% over the tracked period, including a 20.9% month-over-month drop in the most recent period. Average selling price also softened, slipping 6.3% overall to $21.96, suggesting pricing pressure alongside the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for EasyFlex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EasyFlex.
BY REVENUE
EasyFlex sells 28% online and 72% offline. Online runs through 2 channels; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 541K ratings on 4 channels, EasyFlex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 541K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$150.27
Price
$233K
Revenue
$21.40
Price
$219K
Revenue
$20.06
Price
$209K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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