GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, EasyFlex generated the majority of its revenue through Lowes.com, which accounted for 66.0% of total revenue share between January and April 2026, followed by Amazon at 15.5% and Menards.com at 12.3%. The brand's average product price during this period stood at $18.65 across all four tracked retailers. EasyFlex experienced significant revenue momentum, with overall revenue growing 435.9% over the tracked period. Average pricing also trended upward, increasing 18.3% overall, suggesting strengthening demand and potential premium positioning. These insights, sourced from Grips Intelligence, highlight EasyFlex as a brand with accelerating sales performance across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 436% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 18% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for EasyFlex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for EasyFlex.
BY REVENUE
EasyFlex sells 19% online and 81% offline. Online runs through 3 retailers; offline through 3.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 396K ratings on 4 retailers, EasyFlex averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 396K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$141.00
Price
$89K
Revenue
$143.72
Price
$61K
Revenue
