GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers — Lowes, Amazon, Ace Hardware, Home Depot, and Menards — between January and February 2026, EasyFlex demonstrated strong momentum with overall revenue growing 35.2% over the observed period. Lowes.com dominates as the brand's primary sales channel, commanding a significant 74.2% share of total revenue, followed by Amazon at 13.5% and Ace Hardware at 8.0%. EasyFlex products carry an accessible average price point of $15.12, though pricing has shown some fluctuation with a 21.2% month-over-month increase in the most recent period. Home Depot and Menards account for a combined 4.3% of revenue share, suggesting potential room for distribution growth across these major home improvement retailers. These trends position EasyFlex as a brand with a concentrated yet expanding retail footprint heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 35% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for EasyFlex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for EasyFlex.
BY REVENUE
$13.22
Price
$1.71K
Revenue
$13.07
Price
$980
Revenue
$10.77
Price
$948
Revenue
$12.08
Price
$942
Revenue
