GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, EasyFlex generated the majority of its revenue through Lowes, which accounted for 71.9% of total revenue share between January and March 2026 across five tracked retailers including Amazon, Ace Hardware, Menards, and Home Depot. Amazon followed as the second-largest channel at 13.9% revenue share, while Ace Hardware and Menards contributed a combined 13.0%. The brand's average product price during this period stood at $16.77, though individual product prices on Amazon ranged significantly higher, reaching up to $141.00 for premium kits. Notably, EasyFlex experienced strong momentum with revenue growing 211.2% over the tracked quarter, accompanied by a 31.4% increase in average price. Home Depot represented the smallest share at just 1.3%, suggesting significant room for growth in one of the nation's largest home improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 211% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 31% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for EasyFlex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for EasyFlex.
BY REVENUE
$141.00
Price
$35K
Revenue
$117.59
Price
$32K
Revenue
$49.99
Price
$25K
Revenue
