GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 shows Optimal generating revenue across two tracked retail channels, Lowe's and The Home Depot. Lowe's accounts for the clear majority of year-to-date revenue at 74.8%, with Home Depot contributing the remaining 25.2%, indicating a heavily concentrated retail footprint. Momentum has been strong, with overall revenue more than doubling across the tracked period, up 103.5%, and rising a further 11.3% month over month in the most recent reading. Pricing has held relatively steady, with an average product price of $614.53 year to date and a 1.7% decline over the period despite a 9.4% month-over-month uptick to $605.30. The combination of rapid revenue expansion and stable premium-tier pricing suggests volume growth rather than discounting is driving performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 104% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Optimal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Optimal.
BY REVIEW COUNT
Across 3.94K ratings on 2 channels, Optimal averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 3.94K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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