GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence tracking homedepot.com, lowes.com, and Amazon from January 1 to June 30, 2026, Optimal's in-store sales were heavily concentrated at Home Depot, which accounted for a leading 54.1% of revenue share, followed by Lowe's at 32.7% and Amazon at just 13.2%. The brand carried an average product price of $130.63 across the tracked period. Momentum weakened notably in the second quarter, with revenue falling 63.7% and average price declining 54.0% over the timeseries window. Most recently, monthly revenue dropped 42.9% versus the prior month while the average price slipped 33.2% to $75.18. These figures point to a brand facing meaningful pricing and demand pressure heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 64% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 54% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Optimal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Optimal.
BY REVIEW COUNT
Across 8.6K ratings on 3 channels, Optimal averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 8.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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