GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across homedepot.com and lowes.com, Optimal maintains an average product price of $633.68, reflecting a 12.8% increase over the tracked period. Home Depot dominates as Optimal's primary retail channel, commanding a 69.9% revenue share compared to Lowe's at 30.1%. The brand has experienced significant momentum, with overall revenue growing an impressive 113.9% during the observed timeframe. Despite this strong growth trajectory, the most recent month saw a 23.3% revenue dip compared to the prior month, suggesting some short-term volatility. Optimal's rising average price alongside substantial revenue growth signals strengthening brand positioning in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 87% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 88% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Optimal on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Optimal.
BY REVIEW COUNT
Across 6.4K ratings on 3 retailers, Optimal averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 6.4K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
