GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Home Depot and Amazon from January 1 to August 31, 2026 shows Optimal concentrating nearly 88% of year-to-date revenue in the two home improvement retailers, with lowes.com leading at 47.0% share and homedepot.com close behind at 40.8%. Amazon accounts for the remaining 12.2%, making it a secondary but non-trivial contributor to the brand's overall mix. Momentum has been strong in the most recent quarter, with revenue up 60.6% month over month and 74.4% higher across the June-to-August window. Pricing has moved in step, with the average selling price rising 52.2% month over month to $113.27 and up 50.7% over the same period. That positions the brand's year-to-date average product price at $138.63, suggesting a mix shift toward higher-ticket items rather than volume-led growth alone.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 98% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Optimal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Optimal.
BY REVIEW COUNT
Across 3.77K ratings on 2 channels, Optimal averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 3.77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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