GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to July 31, 2026, Optimal generates nearly half of its year-to-date revenue at homedepot.com (47.6%), with lowes.com contributing 38.9% and Amazon accounting for the remaining 13.5%. The brand's average product price sits at $128.23 across the tracked period, positioning it in the mid-to-premium tier of its shelf space. Momentum has been uneven, however: revenue rose 8.6% month over month in the most recent period but remains down 38.0% overall across the tracked window. Pricing has softened in parallel, with the latest monthly average landing at $74.44 — a 33.9% decline over the period and a 1.0% dip versus the prior month. The combination of concentrated home-improvement retail exposure and sustained price erosion suggests promotional activity or mix shift toward lower-priced items is doing much of the work behind recent revenue recovery.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 34% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Optimal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Optimal.
BY REVIEW COUNT
Across 8.7K ratings on 3 channels, Optimal averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 8.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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