GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Home Depot and Lowe's, Optimal demonstrated strong momentum with revenue growing an impressive 101.7% over the tracked period. The brand commands an average product price of $592.24, positioning it in the premium segment of its category. Home Depot is the dominant sales channel for Optimal, capturing 72.0% of the brand's revenue share compared to 28.0% at Lowe's. Month-over-month revenue continued its upward trajectory with a 7.7% gain, even as the average price saw a modest 1.5% decline. This combination of rising sales volume and slight price softening suggests Optimal is successfully expanding its market reach while maintaining a strong premium pricing strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 102% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Optimal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Optimal.