GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January 1 to June 30, 2026, tracking Amazon, Lowe's, Ace Hardware, and Menards, Easy-Off—a brand owned by Reckitt Benckiser (LSE: RKT)—posted an average product price of $7.37, with Amazon commanding the dominant 54.4% revenue share across the tracked channels. Lowes.com and acehardware.com followed closely at 17.3% and 16.8% respectively, while menards.com accounted for the remaining 10.2%. Revenue softened over the period, dipping 6.0% month-over-month and declining 3.9% overall. Notably, the average price moved in the opposite direction, rising 3.2% versus the prior month to $7.68 and climbing 5.7% overall. This divergence—rising prices alongside falling revenue—suggests softening unit demand that may warrant closer monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Easy-Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Easy-Off.
BY REVENUE
Easy-Off sells 58% online and 42% offline. Online runs through 3 channels; offline through 3.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 375K ratings on 4 channels, Easy-Off averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 375K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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