GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Easy-Off generated an average product price of $7.32 across tracked retailers during the January to May 2026 period. Amazon dominated Easy-Off's revenue share at 59.3%, followed by Lowes.com at 15.2% and AceHardware.com at 14.8%, with Menards.com capturing the remaining 9.4%. Despite its strong retail presence, Easy-Off experienced a 4.1% decline in overall revenue during the March to May 2026 timeframe. Interestingly, the brand's average price trended upward during the same period, rising 2.3% to reach $7.42, suggesting that the revenue dip was driven by lower sales volume rather than pricing pressure. This combination of rising prices and falling revenue may signal a need for Easy-Off to reassess its competitive positioning across these key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Easy-Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Easy-Off.
BY REVENUE
Easy-Off sells 61% online and 39% offline. Online runs through 3 retailers; offline through 3.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 365K ratings on 4 retailers, Easy-Off averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 365K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
