GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Ace Hardware, Lowes, and Menards, Easy-Off maintains a strong retail presence with an average product price of $7.27. Amazon dominates as the brand's leading sales channel, commanding a significant 59.8% share of total revenue. Ace Hardware and Lowes follow as competitive secondary retailers, holding 15.2% and 14.4% revenue share respectively. The brand demonstrated solid momentum during this period, with overall revenue growing 5.7% across tracked retailers. Despite this growth, Easy-Off's average price saw a slight decline of 1.7% over the same timeframe, suggesting a value-driven purchasing trend among consumers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Easy-Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Easy-Off.
