Easy-Off

Easy-Off Market Overview

According to Grips Intelligence in-store data covering 1 January to 31 July 2026 across Amazon, lowes.com, acehardware.com, menards.com and homedepot.com, Easy-Off — owned by Essential Home, the household-care business majority-held by Advent International — shows a distribution profile heavily weighted toward a single channel. Amazon alone accounts for 53.7% of year-to-date revenue, followed by lowes.com at 18.7% and acehardware.com at 15.9%, while homedepot.com contributes just 1.0%. Revenue momentum turned positive in the most recent month, rising 9.4% month over month and 2.8% across the three-month window from May through July 2026. Pricing has moved up more decisively, with the average selling price reaching $8.21 in the latest month, a 6.9% monthly gain and a 10.3% increase over the period, against a year-to-date average of $7.55. The combination of rising realized prices and modest revenue growth suggests value capture, rather than volume expansion, is driving current performance.