GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 30 September 2026 across Amazon, Lowe's, Ace Hardware, Menards and Home Depot, Easy-Off's sales remain heavily concentrated in a single channel. Amazon alone accounts for 57.8% of year-to-date revenue, more than triple the 16.9% held by lowes.com, while acehardware.com (14.6%) and menards.com (9.4%) round out the mid-tier and homedepot.com trails at just 1.1%. Revenue momentum softened over the July–September window, falling 16.3% across the quarter and declining a further 7.0% in the most recent month. Pricing moved in the opposite direction, with the average selling price rising 2.3% over the same period to $8.65, above the year-to-date average of $8.03. The combination of rising prices and falling revenue suggests unit volumes are under more pressure than the headline sales figures imply.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Easy-Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Easy-Off.
BY REVENUE
Easy-Off sells 62% online and 38% offline. Online runs through 3 channels; offline through 3.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 403K ratings on 5 channels, Easy-Off averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 403K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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