GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 across two tracked retail channels, homedepot.com and lowes.com, shows Ghostshield operating from a heavily concentrated distribution base. Home Depot accounted for 85.7% of year-to-date revenue, leaving Lowe's with the remaining 14.3% and underscoring a single-retailer dependency that shapes the brand's overall trajectory. Revenue momentum has been negative, falling 31.6% across the tracked period and declining a further 7.6% in the most recent month-over-month comparison. Pricing, by contrast, has held remarkably steady, with the average product price of $106.39 and a latest reading of $107.67 that is up 3.7% sequentially yet effectively flat, down just 0.2%, over the full window. That combination of stable premium pricing alongside contracting revenue suggests volume rather than price positioning is the pressure point for Ghostshield in 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ghostshield on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ghostshield.
BY REVIEW COUNT
Across 61K ratings on 2 channels, Ghostshield averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis