Wildaven

Wildaven Market Overview

According to in-store data from Grips Intelligence, Wildaven's revenue declined 50.1% over the tracked period, reflecting notable pressure on its brick-and-mortar performance across Lowe's and Home Depot between January 1 and June 30, 2026. Grips Intelligence data shows that Lowe's dominates Wildaven's channel mix, capturing 79.6% of revenue share versus Home Depot's 20.4%. The brand's average product price sits at $196.52, though pricing softened 18.7% overall while ticking up 8.9% month-over-month to $191.98 in the most recent period. Momentum weakened heading into the second quarter, with revenue dropping 30.2% versus the prior month. These offline data points suggest Wildaven faces both concentration risk in its retail footprint and ongoing headwinds in pricing and demand.