Wildaven

Wildaven Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's and Home Depot, Wildaven's footprint is concentrated in a single dominant retail partner. Lowe's accounts for 72.3% of year-to-date revenue, while Home Depot contributes the remaining 27.7%, leaving the brand heavily exposed to the performance of one account. Momentum softened in the most recent period, with revenue falling 19.4% month over month during the July–September window. Pricing moved in the same direction, as the average selling price slipped 7.4% month over month to $187.75 and declined 7.0% across the tracked period. The brand's overall average product price of $194.76 places it in the mid-to-upper tier of its retail shelf, suggesting the recent revenue decline reflects both softer volume and discounting pressure.