Wildaven

Wildaven Market Overview

According to in-store data from Grips Intelligence, Wildaven generated tracked sales between January 1 and August 31, 2026 across two retail channels, Lowe's and Home Depot. Lowe's accounted for the clear majority of the brand's revenue at 77.8%, leaving Home Depot with the remaining 22.2% — a concentration that leaves Wildaven heavily dependent on a single retail relationship. The brand's average product price sat at $210.19 over the full period, placing it in a mid-to-premium bracket relative to typical shelf assortments. Momentum softened over the June–August 2026 window, with revenue down 10.1% across the quarter and essentially flat month-over-month at a 0.1% decline. Pricing moved in the opposite direction, rising 3.3% over the same stretch to an average of $202.79, suggesting the revenue dip stemmed from unit volume rather than discounting.