GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Wildaven experienced a notable revenue decline of 6.8% over the observed period. The brand's revenue distribution is nearly split between its two retail channels, with Home Depot commanding a 54.7% share and Lowe's capturing 45.3%. A significant pricing shift was observed, with Wildaven's average product price decreasing by 33.6% over the period to settle at $138.57, down from a higher baseline. Despite the price compression, the brand maintains a current overall average product price of $173.68, reflecting a diverse catalog that ranges from sub-$80 items to products priced above $690. This competitive pricing realignment, paired with a balanced dual-retailer strategy, suggests Wildaven may be pursuing aggressive market penetration in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 34% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Wildaven on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Wildaven.