Wildaven

Wildaven Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and The Home Depot shows Wildaven concentrating the vast majority of its sales in a single retail channel, with lowes.com accounting for 81.2% of year-to-date revenue versus 18.8% at homedepot.com. The brand's average product price sits at $204.24 for the period, and pricing has trended upward, climbing 14.5% overall and rising 2.9% month over month to $201.89 in the most recent period tracked. Revenue, by contrast, has moved in the opposite direction, falling 10.0% versus the prior month and 35.0% across the May through July timeseries window. That divergence between rising average prices and declining revenue suggests unit volumes are contracting faster than higher price points can offset. With no verifiable parent company on record, Wildaven's trajectory rests entirely on its shelf position within these two home improvement retailers.