GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Best Buy, and Lowes.com from January to February 2026, Dyson commands a notable average product price of $501.67, positioning it firmly in the premium segment. Amazon dominates as Dyson's primary retail channel, capturing an overwhelming 94.0% of the brand's total revenue share, with Best Buy (3.4%) and Lowes.com (2.2%) trailing far behind. Despite its premium positioning, Dyson experienced a significant revenue decline of 63.3% over the tracked period, signaling potential seasonal softness or shifting consumer demand. Interestingly, the brand's average price remained relatively stable, dipping only 0.3% overall, suggesting that Dyson has maintained its pricing power even amid declining sales volume. These trends highlight Dyson's heavy reliance on Amazon as its dominant online sales channel while sustaining its premium pricing strategy across all tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 63% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Dyson on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Dyson.
BY REVENUE
$649.99
Price
$779K
Revenue
