GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Levoit demonstrates an overwhelming concentration in its retail distribution, with Amazon commanding 98.1% of the brand's total revenue share, followed by homedepot.com at just 1.0%. The brand's average product price sits at $74.43, reflecting a value-oriented positioning across its portfolio. Notably, Levoit experienced a 12.2% decline in overall revenue during the tracked period, accompanied by a 2.4% decrease in average pricing, suggesting potential promotional activity or shifting product mix. The brand's top-selling products on Amazon span a wide price range from $31.91 for humidifiers to $194.33 for premium air purifiers, indicating a broad consumer appeal strategy. This heavy reliance on a single retailer for nearly all revenue presents both a streamlined distribution advantage and a notable concentration risk for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Levoit on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Levoit.
BY REVIEW COUNT
Across 3.34M ratings on 2 retailers, Levoit averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 3.34M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$176.90
Price
$19M
Revenue
$98.66
Price
$18M
Revenue
$194.33
Price
$14M
Revenue
$31.91
Price
$13M
Revenue
