Hamilton Beach

Hamilton Beach Market Overview

Based on Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across four channels — Amazon, homedepot.com, lowes.com and acehardware.com — Hamilton Beach, a brand of Hamilton Beach Brands Holding Company (NYSE: HBB), posted an average product price of $55.78. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 81.9% of year-to-date revenue share and homedepot.com a distant second at 14.5%, leaving lowes.com (1.9%) and acehardware.com (1.3%) as marginal contributors. Momentum turned negative over the July–September 2026 window, with revenue down 20.2% across the period and an 8.0% month-over-month decline in the most recent month. At the same time, average selling price moved in the opposite direction, rising 3.2% overall and 3.5% month-over-month to $56.85. The divergence suggests pricing gains have not been sufficient to offset softening unit demand, making channel diversification beyond Amazon a key watch item heading into Q4.