GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Durable demonstrates a heavily concentrated retail footprint, with Amazon commanding 91.3% of the brand's revenue share, followed by menards.com at 8.3%. The brand's average product price sits at $17.80, while average pricing has risen 7.2% over the tracked period. Notably, Durable has shown strong momentum with overall revenue growing 13.8% during the timeseries window. The brand's top-listed products on Amazon span a wide price range, reaching up to $199.99, suggesting a diverse catalog strategy across its retail presence. These trends point to a brand with growing sales velocity but significant dependency on a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Durable on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Durable.
BY REVENUE
Durable sells 91% online and 9% offline. Online runs through 1 channel; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 327K ratings on 2 channels, Durable averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 327K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$78.05
Price
$1.15M
Revenue
$49.00
Price
$238K
Revenue
$16.99
Price
$183K
Revenue
$199.99
Price
$166K
Revenue
$56.90
Price
$134K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
