GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to August 31, 2026 shows Durable's revenue slipping 3.6% over the measured period, including a 1.1% month-over-month decline in the most recent month. Amazon dominates the brand's channel mix at 89.0% of year-to-date revenue, leaving menards.com with a 10.1% share. Pricing has moved in the opposite direction from revenue, with the average price up 11.4% across the period and rising a further 3.1% month-over-month to $19.94. That leaves the year-to-date average product price at $18.48, suggesting recent listings have skewed toward higher-priced items. The combination of firming prices and softening revenue points to volume pressure rather than discounting as the key dynamic to watch in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Durable on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Durable.
BY REVENUE
Durable sells 90% online and 10% offline. Online runs through 1 channel; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 275K ratings on 2 channels, Durable averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 275K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.25
Price
$1.33M
Revenue
$16.99
Price
$392K
Revenue
$49.00
Price
$212K
Revenue
$321.40
Price
$210K
Revenue
$57.33
Price
$202K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
