Durable

Durable Market Overview

According to offline retail data from Grips Intelligence covering the period from January 1 to June 30, 2026 across Amazon and menards.com, Durable's in-store revenue grew 3.7% over the tracked window while carrying an average product price of $17.47. Grips Intelligence data shows the brand's sales are heavily concentrated on Amazon, which accounted for 89.1% of revenue share year-to-date, with menards.com contributing the remaining 10.2%. The average selling price softened over the second quarter, decreasing 8.7% overall and dipping 3.9% month-over-month to $18.14. This pricing compression, paired with modest top-line growth, suggests Durable is defending share primarily through its dominant Amazon channel. The concentration risk is notable, as the brand's near-total reliance on a single marketplace leaves limited diversification across its offline retail footprint.