GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com between January 1 and August 31, 2026, Goodcook's revenue grew 12.3% over the measured period, despite a 2.8% dip in the most recent month. Amazon is overwhelmingly dominant in the brand's channel mix, accounting for 97.1% of year-to-date revenue, while acehardware.com (1.3%) and lowes.com (1.0%) remain marginal contributors. The average product price sits at $15.83, placing Goodcook firmly in the accessible mid-market tier. Pricing has trended downward, with the average selling price falling 12.0% across the period to $13.98 after a 6.3% month-over-month decline. That combination of rising revenue alongside softening prices suggests growth is being driven by unit volume and promotional activity rather than premiumization.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Goodcook on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goodcook.
BY REVIEW COUNT
Across 1.83M ratings on 3 channels, Goodcook averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.83M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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