GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com from January 1 to September 30, 2026 shows Goodcook operating at an average product price of $12.31. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 96.5% of year-to-date revenue, leaving acehardware.com at 1.5% and lowes.com at 1.3%. Momentum has softened over the measured period, as revenue declined 6.2% overall and slipped a further 3.7% month over month. Pricing has moved in the same direction, with the average selling price easing 6.3% to $11.95, including a 2.1% monthly decline. Taken together, the Grips Intelligence figures point to a brand whose performance remains tightly tied to a single dominant marketplace while both volume and realized pricing trend lower.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Goodcook on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goodcook.
BY REVIEW COUNT
Across 1.77M ratings on 3 channels, Goodcook averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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