GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Menards and Home Depot channels, PureEdge saw overall revenue decline 8.4%, with the most recent month falling 18.1% versus the prior period. Despite softening sales, the brand's average product price climbed 10.4% over the period to settle at $14.64. Menards.com commanded the larger share of PureEdge revenue at 57.8%, while Home Depot accounted for the remaining 42.2%. The two retailers reveal starkly different price positioning, with Home Depot's top listings reaching up to $74.24 compared to Menards' offerings clustered near the $8–11 range. These divergent channel dynamics underscore how PureEdge's pricing and demand vary sharply across its two primary retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for PureEdge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for PureEdge.
BY REVENUE
PureEdge sells 44% online and 56% offline. Online runs through 1 channel; offline through 1.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 2.91K ratings on 2 channels, PureEdge averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 2.91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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