GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, PureEdge generated the majority of its revenue through menards.com, which accounted for 58.7% of total revenue share, followed by homedepot.com at 41.3%. The brand's average product price stood at $14.53, though this figure saw a notable 29.1% increase over the tracked period. During the most recent month, PureEdge experienced an 11.6% month-over-month revenue growth, signaling positive sales momentum. Price trends also shifted upward, with the average price climbing 16.5% compared to the prior month, reaching $16.21. These datapoints suggest PureEdge is strengthening its positioning across the two major home improvement retailers tracked in this analysis.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PureEdge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for PureEdge.
BY REVENUE
PureEdge sells 41% online and 59% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 43% in Jan to 52% in May.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 2.4K ratings on 2 retailers, PureEdge averages 3.9★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
3.9
/ 5
From 2.4K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE