GRIPS CUSTOMERS & RESEARCH PARTNERS
PureEdge, a privately held brand, generated its in-store sales across two tracked retail channels between January 1 and September 30, 2026, according to Grips Intelligence data. Home Depot accounted for the slight majority of year-to-date revenue at 53.1%, with Menards close behind at 46.9%, pointing to an unusually balanced split between the two home improvement retailers. The brand's average product price sat at $14.16 across the period, though pricing climbed 15.7% over the Q3 timeseries window to reach $15.66, including a 26.1% month-over-month jump. That pricing strength did not translate into top-line growth, as revenue fell 17.3% month-over-month and declined 16.0% across the quarter. The divergence between rising prices and contracting revenue suggests volume softness is outpacing any gains from higher average selling prices.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for PureEdge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for PureEdge.
BY REVENUE
PureEdge sells 53% online and 47% offline. Online runs through 1 channel; offline through 1.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 2.89K ratings on 2 channels, PureEdge averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 2.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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