GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Home Basics demonstrates a highly concentrated retail strategy, with Home Depot commanding a dominant 98.4% of total revenue share compared to just 1.6% from Amazon. The brand's average product price stands at $68.29, though this figure has declined by 22.8% over the March to May 2026 tracking period. Revenue performance has also faced significant headwinds, dropping 60.2% during the same timeframe, signaling potential challenges in consumer demand or shifting competitive dynamics. Despite these trends, Home Basics maintains a strong foothold at Home Depot, where its top-performing SKUs are priced at $107.98, well above the brand's overall average. These metrics suggest that while Home Basics retains a clear retail partner preference, its recent pricing and revenue trajectory warrant close monitoring heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 60% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Home Basics on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Home Basics.
BY REVIEW COUNT
Across 412K ratings on 2 channels, Home Basics averages 3.9★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
3.9
/ 5
From 412K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$107.98
Price
$27K
Revenue
$107.98
Price
$19K
Revenue
$107.98
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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