GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to September 30, 2026 across homedepot.com and Amazon shows Home Basics, a brand of privately held HDS Trading Corp., commanding an average product price of $59.61. Distribution is heavily concentrated, with homedepot.com accounting for 98.2% of year-to-date revenue and Amazon contributing just 1.8%. Momentum has weakened notably, as revenue fell 64.9% month-over-month and is down 43.7% over the tracked period. Pricing has softened in tandem, with the average price slipping 5.5% month-over-month to $55.74 and declining 8.1% overall. The brand's top-selling items cluster in the $58 to $81 range, pointing to a mid-priced assortment that remains tightly tied to a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Home Basics on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Home Basics.
BY REVIEW COUNT
Across 479K ratings on 2 channels, Home Basics averages 3.9★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
3.9
/ 5
From 479K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$74.98
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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