Home Basics

Home Basics Market Overview

Grips Intelligence in-store data tracked across Home Depot and Amazon from January 1 to August 31, 2026 shows Home Basics operating at an average product price of $61.50. Channel concentration is the defining feature of the brand's footprint, with homedepot.com accounting for 98.4% of year-to-date revenue and Amazon contributing just 1.6%. Momentum turned sharply positive in the most recent period, with revenue up 60.5% month over month and 22.2% higher across the summer window. Pricing has drifted in the opposite direction more recently, with the latest average price of $59.02 down 2.6% month over month even as it remains 6.8% above where it started the period. The combination of accelerating revenue and a modest price pullback suggests volume, rather than price realization, is driving the brand's recent gains.