GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Home Depot and Amazon channels, Home Basics generated the vast majority of its revenue at Home Depot, which commanded a 98.5% revenue share versus just 1.5% for Amazon, while the brand carried an average product price of $65.96. Grips Intelligence data shows that overall brand revenue declined 21.0% over the tracked period, even as the most recent month posted 28.2% month-over-month growth. This revenue softness coincided with a 21.1% drop in average price across the period, signaling meaningful pricing pressure. At the SKU level, the brand's top-selling products were concentrated in its White Cordless 1 in. Room Darkening Vinyl Mini Blind line at Home Depot, each priced at $107.98 on average. These figures underscore Home Basics' heavy reliance on Home Depot as its dominant offline sales channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Home Basics on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Home Basics.
BY REVIEW COUNT
Across 477K ratings on 2 channels, Home Basics averages 3.9★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
3.9
/ 5
From 477K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$107.98
Price
$27K
Revenue
$107.98
Price
$17K
Revenue
$107.98
Price
$17K
Revenue
$107.98
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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