GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Lowes.com, Amazon, Acehardware.com, and Homedepot.com from January to February 2026, Dr. Earth demonstrated strong momentum with overall revenue growing 27.5% over the observed period. Lowes.com dominated as the brand's primary sales channel, commanding a significant 59.5% revenue share, followed by Amazon at 28.2% and Ace Hardware at 11.3%. The brand's average product price stood at $15.44, though pricing saw a 6.1% overall decrease during the tracking window, suggesting a competitive or promotional pricing strategy. Notably, Home Depot accounted for just 1.0% of Dr. Earth's revenue share, indicating a substantial opportunity for growth on that platform. Month-over-month revenue growth of 11.3% further signals building consumer demand heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Dr. Earth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dr. Earth.
BY REVENUE
$17.99
Price
$4.28K
Revenue
$17.99
Price
$3.51K
Revenue
