GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, acehardware.com, lowes.com, menards.com and homedepot.com shows Ortho, a brand of The Scotts Miracle-Gro Company (NYSE: SMG), averaging a $20.31 product price year to date. Amazon leads the channel mix with a 34.0% revenue share, followed closely by acehardware.com at 28.7%, while lowes.com contributes 18.3% and menards.com 12.8%. Homedepot.com trails the group at just 6.1% of revenue, pointing to a notably concentrated distribution footprint. Momentum softened over the July–September window, with revenue down 24.7% month over month and 31.0% across the quarter. Average price followed a similar path, easing 6.4% month over month to $19.85 and 3.0% over the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ortho on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ortho.
BY REVENUE
Ortho sells 46% online and 54% offline. Online runs through 3 channels; offline through 3. Online share has moved from 41% in May to 57% in Sep.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 6.8M ratings on 5 channels, Ortho averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 6.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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