GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ortho generated the largest share of its revenue through Amazon (32.7%) and Ace Hardware (31.4%) between January and April 2026, followed by Lowe's at 23.0%, with Home Depot and Menards trailing significantly at 8.2% and 4.8% respectively. The brand's average product price during this period stood at $21.41, reflecting a 12.1% overall decrease in average pricing across the tracked timeframe. Ortho experienced remarkable revenue growth of 314.2% over the observed trend period, suggesting strong seasonal demand acceleration heading into spring. Notably, Ace Hardware nearly matched Amazon in revenue contribution, indicating that Ortho maintains a robust presence across both e-commerce and traditional hardware retail channels. The data, covering five major retailers, highlights Ortho's diversified distribution strategy with its top three channels collectively accounting for 87.1% of total revenue share.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 313% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ortho on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ortho.
BY REVENUE
Ortho sells 45% online and 55% offline. Online runs through 3 retailers; offline through 3.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 5.3M ratings on 5 retailers, Ortho averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 5.3M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
