GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, acehardware.com, lowes.com, menards.com and homedepot.com shows Ortho, a brand of The Scotts Miracle-Gro Company (NYSE: SMG), generating an average product price of $21.05. Amazon leads distribution with a 35.3% revenue share, followed closely by acehardware.com at 28.8%, while homedepot.com trails at just 6.1%. Lowe's and Menards account for the remaining 18.4% and 11.4% respectively, indicating a relatively balanced spread across hardware and home improvement retailers. Revenue declined 14.3% over the tracked timeseries period, including a 13.9% month-over-month drop, suggesting seasonal cooling after the spring peak. Average selling price moved in the opposite direction, rising 5.2% across the period to $21.30 despite a slight 0.5% monthly dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ortho on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ortho.
BY REVENUE
Ortho sells 45% online and 55% offline. Online runs through 3 channels; offline through 3. Online share has moved from 15% in Mar to 51% in Jul.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 5.7M ratings on 5 channels, Ortho averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 5.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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