GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Ortho—a brand of The Scotts Miracle-Gro Company (NYSE: SMG)—saw its in-store revenue grow 20.1% across tracked retail channels between January 1 and June 30, 2026. During the April 1 to June 30 timeseries period, revenue dipped modestly by 0.5% versus the prior month, while the average product price climbed to $21.40, up 5.7% month-over-month. Amazon led revenue share at 33.1%, followed by acehardware.com at 28.9% and lowes.com at 20.9%, with menards.com and homedepot.com rounding out the mix. Across the full period, the average product price rose 2.9% to $21.03, reflecting steady pricing power. These figures underscore Ortho's competitive footprint across major home-improvement and marketplace retailers, per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ortho on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ortho.
BY REVENUE
Ortho sells 44% online and 56% offline. Online runs through 3 channels; offline through 3. Online share has moved from 55% in Feb to 47% in Jun.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 7.1M ratings on 5 channels, Ortho averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 7.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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