GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Ortho across Amazon, acehardware.com, lowes.com, menards.com and homedepot.com from January 1 to August 31, 2026 shows a brand with a broad but concentrated retail footprint, with Amazon accounting for 35.8% of year-to-date revenue and acehardware.com close behind at 28.5%. Lowes.com contributes 17.7%, while menards.com (11.8%) and homedepot.com (6.2%) round out the mix. Revenue has softened over the summer, falling 8.3% month over month and 21.0% across the tracked trend period from June through August 2026. Pricing moved in the opposite direction, with the average price rising 2.6% to $21.93, above the $21.12 period average. The brand, part of The Scotts Miracle-Gro Company (NYSE: SMG), is therefore trading modest price gains against a clear volume-driven revenue decline heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ortho on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ortho.
BY REVENUE
Ortho sells 47% online and 53% offline. Online runs through 3 channels; offline through 3. Online share has moved from 42% in Apr to 55% in Aug.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 6.9M ratings on 5 channels, Ortho averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 6.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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