Ortho

Ortho Market Overview

According to in-store data from Grips Intelligence, Ortho generated the largest share of its revenue through Amazon (32.7%) and Ace Hardware (31.4%) between January and April 2026, followed by Lowe's at 23.0%, with Home Depot and Menards trailing significantly at 8.2% and 4.8% respectively. The brand's average product price during this period stood at $21.41, reflecting a 12.1% overall decrease in average pricing across the tracked timeframe. Ortho experienced remarkable revenue growth of 314.2% over the observed trend period, suggesting strong seasonal demand acceleration heading into spring. Notably, Ace Hardware nearly matched Amazon in revenue contribution, indicating that Ortho maintains a robust presence across both e-commerce and traditional hardware retail channels. The data, covering five major retailers, highlights Ortho's diversified distribution strategy with its top three channels collectively accounting for 87.1% of total revenue share.