GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, Home Depot, and Ace Hardware from January 1 to September 30, 2026, Dr. Earth's sales are heavily concentrated at a single retailer. Lowe's alone accounts for 53.0% of year-to-date revenue, followed by Amazon at 22.8%, Home Depot at 18.0%, and Ace Hardware at just 6.2%. Momentum has weakened sharply in the second half of the year, with revenue falling 48.6% across the measured trend period and declining 29.6% in the most recent month alone. Pricing has softened alongside volume, as the average price slipped 8.0% to $14.32, below the $15.73 year-to-date average. The combination of retailer concentration and simultaneous price and revenue erosion suggests Dr. Earth's performance is closely tied to shelf dynamics at its largest partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dr. Earth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dr. Earth.
BY REVENUE
Dr. Earth sells 61% online and 39% offline. Online runs through 3 channels; offline through 2.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 112K ratings on 4 channels, Dr. Earth averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.90
Price
$75K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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