GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's, Amazon, Ace Hardware, and Home Depot, Dr. Earth generated the majority of its revenue through Lowe's, which accounted for 66.7% of total revenue share. Amazon followed as the second-largest channel at 24.3%, while Ace Hardware captured 7.5% and Home Depot trailed at just 1.4%. The brand's average product price stood at $17.30, with prices trending upward by 2.0% over the tracked period. Notably, Dr. Earth experienced strong revenue momentum, growing 27.0% during the observed timeframe, signaling increasing consumer demand. This distribution pattern suggests Dr. Earth maintains a heavily concentrated retail strategy, with over 90% of its revenue flowing through just two retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dr. Earth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dr. Earth.
BY REVENUE
Dr. Earth sells 45% online and 55% offline. Online runs through 3 retailers; offline through 2.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 107K ratings on 4 retailers, Dr. Earth averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 107K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$26.28
Price
$32K
Revenue
$17.46
Price
$25K
Revenue
