GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Door Armor generated revenue across three major retailers between January and April 2026, with Amazon commanding a dominant 66.3% revenue share, followed by menards.com at 17.4% and lowes.com at 16.3%. The brand's average product price stood at $94.19 during the tracked period. Notably, Door Armor experienced a 13.6% overall revenue decline over the observed timeframe, signaling potential headwinds in consumer demand or competitive pressure. Despite the revenue softening, average pricing remained relatively stable, dipping only 1.8% overall. These in-store data insights from Grips Intelligence suggest that while Door Armor maintains strong retail distribution, the brand may need to address its downward revenue trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Door Armor on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Door Armor.
