GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January 1 to September 30, 2026 across Lowe's and Menards, Door Armor — a brand of the privately held Armor Concepts, LLC — maintains a balanced two-retailer footprint rather than relying on a single partner. Lowe's accounts for the larger share of year-to-date revenue at 55.4%, with Menards close behind at 44.6%. The brand's average product price sits at $86.66, and pricing has held remarkably steady, moving just 0.4% over the tracked period despite a 1.4% dip in the most recent month to $86.90. Revenue momentum has been the stronger story, growing 12.9% across the Q3 window and rising 10.9% month over month in the latest period. That combination of flat pricing and double-digit revenue growth points to volume gains rather than price-driven expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Door Armor on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Door Armor.
BY REVENUE
Door Armor sells 9% online and 91% offline. Online runs through 1 channel; offline through 2.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 920 ratings on 2 channels, Door Armor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 920 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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