GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Door Armor generated revenue across three major retailers between January and May 2026, with Amazon commanding a dominant 64.5% revenue share, followed by menards.com at 18.7% and lowes.com at 16.8%. The brand's average product price during this period stood at $93.70, reflecting a modest 1.5% overall decline in average pricing. Revenue experienced a notable 12.9% drop over the tracked timeseries period, signaling potential headwinds in consumer demand or increased competitive pressure. Despite the revenue softening, Door Armor maintained a diversified retail presence across all three tracked channels. These in-store data insights from Grips Intelligence suggest that while Door Armor holds strong retailer distribution, the brand faces a downward revenue trend worth monitoring closely.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Door Armor on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Door Armor.
BY REVENUE
Door Armor sells 67% online and 33% offline. Online runs through 2 retailers; offline through 2.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 31K ratings on 3 retailers, Door Armor averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
