GRIPS CUSTOMERS & RESEARCH PARTNERS
Door Armor generated the majority of its offline revenue through Amazon, according to Grips Intelligence data tracking in-store performance across Amazon, Lowes.com, and Menards.com from January 1 to June 30, 2026. During this period, Amazon commanded a dominant 58.9% revenue share, while Lowes.com and Menards.com held closely matched positions at 20.8% and 20.3% respectively. The brand's average product price stood at $93.22, edging up 1.0% overall and climbing 2.7% month-over-month in the most recent period to $94.02. Despite the price gains, revenue dipped slightly by 0.4% versus the prior month during the April 1 to June 30 timeframe. These figures highlight a stable pricing environment paired with a heavily Amazon-concentrated distribution mix across Door Armor's tracked retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Door Armor on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Door Armor.
BY REVENUE
Door Armor sells 63% online and 37% offline. Online runs through 2 channels; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Door Armor averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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