GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com and menards.com from January 1 to August 31, 2026, Door Armor maintains an average product price of $92.57. Amazon is the brand's dominant revenue driver at 56.0% of year-to-date sales, while lowes.com contributes 23.6% and menards.com adds 20.4%, giving the brand a relatively balanced big-box retail footprint behind its marketplace lead. Momentum has been positive over the June–August window, with revenue climbing 16.3% month over month in the most recent period and rising 10.2% across the quarter overall. Pricing has edged higher in the short term, reaching $93.57 on a 1.7% monthly increase, even as the average price slipped 0.5% over the full trend period. Together, the data points to volume-led growth rather than price-led growth, with distribution breadth across three major retail channels supporting the brand's revenue gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Door Armor on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Door Armor.
BY REVENUE
Door Armor sells 60% online and 40% offline. Online runs through 2 channels; offline through 2.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Door Armor averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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