GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026, Digipower — a house brand of privately held Mizco International — maintained an average product price of $51.96 across tracked retail. The brand's offline revenue was entirely concentrated at a single channel, with Best Buy accounting for 100% of year-to-date sales. Momentum in the most recent quarter was mixed: revenue climbed 20.9% month over month in the latest period, yet remained 8.5% below where it stood at the start of the July–September window. Pricing moved in a similar direction, with the average price reaching $52.34 in the latest month, a 3.5% monthly increase and a 1.5% gain across the quarter. That combination of rising prices against a softer quarterly revenue base suggests unit velocity, rather than price realization, is the key variable to watch for Digipower heading into the holiday season.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Digipower on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Digipower.
BY REVIEW COUNT
Across 38K ratings on 1 channel, Digipower averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.76
Price
$88K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis