Digipower

Digipower Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026, Digipower's tracked offline sales are concentrated entirely at a single retail channel, Best Buy, which accounts for 100% of year-to-date revenue. The brand's average product price across the period stands at $52.48, positioning it in the mid-tier price band of its retail set. Momentum has softened over the observed window, with revenue declining 15.2% overall and falling a further 10.7% month over month in the most recent period tracked. Pricing has been comparatively stable, slipping just 0.8% overall to a recent monthly average of $51.56, a 2.5% step down from the prior month. The combination of a stable price point and a double-digit revenue decline suggests unit-volume pressure rather than discounting is driving the trend, while total dependence on one retail partner leaves the brand exposed to any shift in that account's shelf strategy.