GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 shows that Digipower, a house brand of the privately held Mizco International, generated 100% of its tracked revenue through Best Buy, making the retailer its sole measured point of sale. The brand's average product price sat at $51.88 across the period, with pricing softening 4.4% overall and reaching $50.57 in the latest month tracked. Revenue momentum has been the bigger story, falling 24.3% month over month and 32.4% across the June to August timeseries window. Top-selling items clustered tightly in the $50 to $57 range, suggesting limited price dispersion within the brand's assortment. Taken together, the data points to a single-channel brand facing both volume and price compression in 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Digipower on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Digipower.
BY REVIEW COUNT
Across 38K ratings on 1 channel, Digipower averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$56.13
Price
$79K
Revenue
$56.56
Price
$66K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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