GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across homedepot.com, lowes.com and Amazon from January 1 to September 30, 2026 shows Deep Drip, a brand of the privately held Green King, Inc., concentrating the majority of its sales through a single retail partner. Home Depot accounted for 51.6% of year-to-date revenue, ahead of Lowe's at 35.9%, while Amazon contributed a comparatively modest 12.5%. The brand's average product price sat at $19.27 across the period, drifting up 3.2% overall and reaching $19.86 in the most recent month on a 4.3% month-over-month gain. That pricing strength did not translate into top-line momentum, with revenue falling 33.1% month over month and 32.3% across the July-to-September window. The combination of rising prices and contracting revenue suggests seasonal softening or reduced unit velocity heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Deep Drip on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Deep Drip.
BY REVENUE
Deep Drip sells 92% online and 8% offline. Online runs through 3 channels; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 27K ratings on 3 channels, Deep Drip averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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