According to Grips Intelligence data tracking five major retailers from January to February 2026, Melnor generated nearly half of its online revenue through Amazon, which commanded a dominant 47.8% revenue share, followed closely by Lowes.com at 41.4%. The brand's average product price during this period was $22.44, though pricing showed a notable downward trend, declining 7.2% overall across the tracked months. Revenue performance also faced headwinds, dropping 16.9% over the observed period, signaling potential seasonal softness or shifting competitive dynamics. Beyond its two primary retail channels, Melnor's remaining revenue was fragmented across Menards.com (4.6%), HomeDepot.com (4.5%), and AceHardware.com (1.7%), highlighting a heavy reliance on just two retailers for nearly 90% of its digital sales. This concentrated distribution pattern, paired with declining prices and revenue, suggests Melnor may be navigating a challenging early-2026 landscape that warrants close monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Melnor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Melnor.