GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, Menards, Lowe's, Home Depot and Ace Hardware, Melnor's sales are heavily concentrated in a handful of retail partners. Amazon accounts for 44.7% of year-to-date revenue, with menards.com contributing 34.4% and lowes.com 16.8%, leaving homedepot.com (2.8%) and acehardware.com (1.2%) as marginal contributors. The brand's average product price sits at $21.24 year to date, positioning it firmly in the value tier of its category. Pricing has trended upward, however, with the average price rising 13.4% over the May–July 2026 window to reach $23.03. That increase has not offset volume pressure, as revenue declined 11.0% across the same three-month period despite a modest 1.1% month-over-month uptick in the most recent month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Melnor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Melnor.
BY REVENUE
Melnor sells 51% online and 49% offline. Online runs through 3 channels; offline through 3. Online share has moved from 45% in Mar to 62% in Jul.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 1.22M ratings on 5 channels, Melnor averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.22M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.46
Price
$620K
Revenue
$27.99
Price
$585K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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