D-Line

D-Line Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, Menards and Lowe's, D-Line — a brand owned by Luceco plc (LSE: LUCE) — maintains an average product price of $16.92. Channel concentration is the defining feature of its footprint, with Amazon accounting for 75.4% of year-to-date revenue, Menards contributing 17.6% and Lowe's trailing at 6.4%. Revenue has been broadly stable across the tracked period, edging up 0.8% overall while posting a stronger 3.8% month-over-month gain in the most recent reading. Pricing has followed a similar flat-to-positive pattern, with the average price slipping 0.5% across the period but recovering to $17.40 in the latest month, a 2.2% monthly increase. Taken together, the Grips Intelligence figures point to a brand with modest but positive momentum and a heavy reliance on a single dominant retail channel.