GRIPS CUSTOMERS & RESEARCH PARTNERS
D-Line, a brand owned by Luceco plc (LSE: LUCE), generated tracked in-store sales across Amazon, menards.com and lowes.com between January 1 and July 31, 2026, according to Grips Intelligence data. Amazon dominates the mix at 74.7% of year-to-date revenue, with menards.com contributing 18.5% and lowes.com the remaining 6.1%. The average product price sits at $16.86, though the most recent month tracked came in higher at $17.08, up 0.9% month over month. Revenue momentum has been positive, rising 9.7% versus the prior month and 2.5% across the May–July 2026 trend window. That combination of a concentrated marketplace footprint and modest but steady price and revenue gains suggests D-Line is defending share while gradually testing higher price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for D-Line on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for D-Line.
BY REVENUE
D-Line sells 76% online and 24% offline. Online runs through 1 channel; offline through 3.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 2.15M ratings on 3 channels, D-Line averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$569K
Revenue
$16.79
Price
$375K
Revenue
$16.79
Price
$365K
Revenue
$26.79
Price
$125K
Revenue
$16.79
Price
$122K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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