GRIPS CUSTOMERS & RESEARCH PARTNERS
D-Line, a brand owned by Luceco plc (LSE: LUCE), generated 16.2% revenue growth across tracked in-store channels between January 1 and August 31, 2026, according to Grips Intelligence data. Amazon dominates the brand's distribution with a 74.5% revenue share, followed by menards.com at 18.5% and lowes.com at 6.3%. Momentum continued into the summer, with revenue rising 5.9% month over month in the most recent period measured. The average product price sits at $16.79, edging up 1.1% over the period to reach $17.11 in the latest month. That combination of steady volume gains and modest price appreciation points to a brand expanding without leaning on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for D-Line on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for D-Line.
BY REVENUE
D-Line sells 73% online and 27% offline. Online runs through 1 channel; offline through 3.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.59M ratings on 3 channels, D-Line averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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