GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Menards and Amazon, Cordova maintains a tightly concentrated retail footprint. Menards accounts for 88.1% of year-to-date revenue, leaving Amazon with just 11.9% and underscoring how dependent the brand's performance is on a single retail partner. The average product price sits at $11.39, placing Cordova firmly in the value tier of its competitive set. Pricing has trended modestly upward, with the most recent monthly average reaching $12.53, a 2.6% increase over the tracked period. Revenue, however, has moved in the opposite direction, declining 4.4% overall even as the latest month edged up 0.2%, suggesting the brand is stabilizing after a softer stretch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cordova on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cordova.
BY REVENUE
Cordova sells 12% online and 88% offline. Online runs through 1 channel; offline through 1.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVENUE
$11.56
Price
$61K
Revenue
$11.56
Price
$56K
Revenue
$10.67
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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