Grips Intelligence in-store data tracked across Menards and Amazon from January 1 to August 31, 2026 shows Cordova operating at an average product price of $11.02. Distribution is heavily concentrated, with menards.com accounting for 86.7% of year-to-date revenue and Amazon contributing the remaining 13.3%. Revenue momentum has softened over the summer window, declining 2.6% overall and slipping 5.3% in the most recent month. Pricing, however, has moved in the opposite direction, rising 11.3% across the period to reach $12.82, including a 2.0% month-over-month gain. That combination of higher realized prices against modestly declining revenue suggests unit volumes, rather than pricing power, are the pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cordova on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cordova.
BY REVENUE
Cordova sells 11% online and 89% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 14% in Aug.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVENUE
$11.56
Price
$53K
Revenue
$11.56
Price
$48K
Revenue
$10.67
Price
$34K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis