GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across homedepot.com and menards.com from January 1 to September 30, 2026, Powercare — a private label held by Home Depot Product Authority, LLC under The Home Depot (NYSE: HD) — generated 95.7% of its year-to-date revenue through Home Depot, leaving just 4.3% at Menards. The brand's average product price sat at $14.25 across the tracked period, placing it firmly in the accessible replacement-part price tier. Momentum weakened sharply in the third quarter, with revenue falling 67.6% month-over-month and 66.8% across the tracked trend window. Pricing softened in parallel, with the average price dipping to $12.68, a 4.7% monthly decline and an 18.3% drop over the period. The combination of concentrated single-retailer dependence and simultaneous price and revenue erosion makes channel diversification the brand's clearest strategic gap heading into 2027.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 67% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Powercare on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Powercare.
BY REVIEW COUNT
Across 83K ratings on 2 channels, Powercare averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 83K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$115.00
Price
$91K
Revenue
$19.97
Price
$84K
Revenue
$5.98
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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