GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking iDataStart performance from January to February 2026, the brand generates 100% of its tracked online revenue exclusively through Best Buy. The brand's average product price stands at $68.25 across this period, though pricing has shown significant volatility with a notable 83.9% month-over-month increase in average price during the tracked timeframe. Overall, iDataStart's average price has climbed 31.2% since the beginning of the tracking period, suggesting a shift toward higher-priced product sales or strategic price adjustments. Despite the rising prices, revenue experienced a 19.0% decline over the same period, indicating that higher price points may be impacting purchase volume. This single-retailer dependency on Best Buy combined with the inverse relationship between pricing and revenue presents both a risk and an opportunity for the brand's online growth strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 31% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for iDataStart on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for iDataStart.