GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com from January 1 to July 31, 2026 shows Champion operating at an average product price of $16.40. Amazon dominates the brand's channel mix at 82.1% of year-to-date revenue, leaving acehardware.com at 10.4% and lowes.com at 6.6%. Over the May–July 2026 window, revenue fell 11.0%, though the most recent month ticked up 1.4% versus the prior month, hinting at stabilization. Pricing moved in the opposite direction, rising 6.5% across the same period to reach $16.99, including a 5.7% month-over-month jump. The combination of softer revenue and firmer pricing suggests Champion is trading unit volume for higher realized value, with its performance closely tied to a single dominant marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Champion.
BY REVENUE
Champion sells 87% online and 13% offline. Online runs through 2 channels; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 8.1M ratings on 3 channels, Champion averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 8.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.05
Price
$886K
Revenue
$27.57
Price
$404K
Revenue
$32.80
Price
$299K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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