Champion

Champion Market Overview

Champion, which is owned by Authentic Brands Group and operated through licensing partners, generated an average product price of $15.23 across tracked retail between January 1 and September 30, 2026, according to Grips Intelligence in-store data. Amazon dominates the brand's measured sales mix at 79.4% of revenue, with acehardware.com at 11.9% and lowes.com at 7.7% making up the remainder. Revenue momentum has softened over the July–September window, falling 11.6% overall and slipping another 2.2% in the most recent month. Pricing has followed a similar path, with the average selling price down 3.4% across the period despite a marginal 0.5% month-over-month uptick to $15.53. The combination of a heavy single-channel concentration and simultaneous declines in both revenue and realized price suggests Champion's tracked distribution is contending with discount-led pressure rather than mix-driven growth.