GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Champion generated the majority of its revenue through Amazon, which accounted for 61.0% of total revenue share across tracked retailers between January and March 2026. Ace Hardware followed as the second-largest channel at 31.1%, with Lowe's and Menards contributing 6.5% and 1.2% respectively. The brand's average product price during this period stood at $13.58, though pricing saw a notable 37.5% overall decrease across the quarter. Despite a 25.7% month-over-month revenue uptick in the most recent month, Champion's overall revenue declined 20.3% over the tracked period. These insights, sourced from Grips Intelligence, highlight Champion's heavy reliance on Amazon as its dominant sales channel across the four retailers monitored.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 37% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Champion.
BY REVENUE
