Champion

Champion Market Overview

According to in-store data from Grips Intelligence, Champion generated an average product price of $19.52 across tracked retailers between January and April 2026. Amazon dominates Champion's revenue distribution, accounting for a commanding 84.9% share, followed by acehardware.com at 10.5% and lowes.com at 3.9%. Notably, the brand experienced a significant 31.6% decline in average price over the tracked period, suggesting aggressive discounting or a shift toward lower-priced product mix. Revenue also trended downward, dropping 4.5% over the same window, indicating potential softening in consumer demand. These dynamics position Champion as a value-driven brand facing pricing and revenue headwinds heading into mid-2026.