GRIPS CUSTOMERS & RESEARCH PARTNERS
Champion generated the majority of its offline sales through Amazon, according to Grips Intelligence data tracking in-store performance across Amazon, acehardware.com, and lowes.com from January 1 to June 30, 2026. Champion is an American clothing brand owned and marketed by Authentic Brands, a privately held company, following its acquisition from HanesBrands in October 2024. Amazon dominated the channel mix with an 84.1% revenue share, far outpacing acehardware.com at 9.9% and lowes.com at 5.1%. Over the April 1 to June 30, 2026 tracking period, revenue declined 12.2% versus the prior month while the average product price edged up to $16.11. The overall average price of $16.83 remained relatively stable, rising just 0.2% across the period even as total revenue slipped 2.6%.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Champion.
BY REVENUE
Champion sells 88% online and 12% offline. Online runs through 2 channels; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 8.3M ratings on 3 channels, Champion averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 8.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.05
Price
$886K
Revenue
$27.57
Price
$404K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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