GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Champion generated an average product price of $19.52 across tracked retailers between January and April 2026. Amazon dominates Champion's revenue distribution, accounting for a commanding 84.9% share, followed by acehardware.com at 10.5% and lowes.com at 3.9%. Notably, the brand experienced a significant 31.6% decline in average price over the tracked period, suggesting aggressive discounting or a shift toward lower-priced product mix. Revenue also trended downward, dropping 4.5% over the same window, indicating potential softening in consumer demand. These dynamics position Champion as a value-driven brand facing pricing and revenue headwinds heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 25% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 22% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Champion.
BY REVENUE
Champion sells 91% online and 9% offline. Online runs through 2 retailers; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 7.7M ratings on 3 retailers, Champion averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 7.7M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$36.61
Price
$511K
Revenue
$30.92
Price
$498K
Revenue
