GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Champion from January 1 to August 31, 2026 across Amazon, acehardware.com and lowes.com shows the brand, owned by Authentic Brands Group, concentrating the vast majority of its revenue on a single channel. Amazon alone accounts for 80.5% of year-to-date revenue, with acehardware.com at 11.3% and lowes.com trailing at 7.2%. The average product price sits at $16.11, and pricing has firmed over the period with a 2.5% overall increase despite a 2.8% month-over-month dip to $16.60. Revenue momentum, however, has softened, falling 10.9% month over month and 9.7% across the tracked window. The combination of rising average prices and declining revenue suggests volume pressure rather than discounting is driving the recent trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Champion.
BY REVENUE
Champion sells 87% online and 13% offline. Online runs through 2 channels; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 7.8M ratings on 3 channels, Champion averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 7.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.03
Price
$638K
Revenue
$27.57
Price
$404K
Revenue
$32.80
Price
$299K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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