GRIPS CUSTOMERS & RESEARCH PARTNERS
CE Tools recorded an average product price of $16.16 across in-store data tracked by Grips Intelligence from January 1 to September 30, 2026, spanning Ace Hardware, Menards, Lowe's, Amazon and Home Depot. Revenue distribution is unusually balanced, with acehardware.com leading at 29.8% share, followed closely by menards.com at 23.9%, lowes.com at 23.0% and Amazon at 20.3%. The clear outlier is homedepot.com, which accounts for just 2.9% of year-to-date revenue and signals a sizable distribution gap relative to peer retailers. Momentum has weakened over the measured period, with revenue falling 43.4% overall and declining a further 29.3% month over month in the most recent reading. Pricing has softened in parallel, down 5.8% across the period to roughly $15.51, even as the latest month ticked up 0.4%.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 43% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for CE Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CE Tools.
BY REVENUE
CE Tools sells 45% online and 55% offline. Online runs through 3 channels; offline through 2. Online share has moved from 29% in May to 32% in Sep.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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