GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across acehardware.com and Amazon, Olson — a brand of privately held Blackstone Industries — holds a distinctly split retail footprint. Acehardware.com accounts for the majority of tracked revenue at 59.0% share, while Amazon contributes the remaining 41.0%. The brand's average product price sits at $19.93, with the most recent monthly reading of $19.52 marking a 1.6% month-over-month dip and a 4.0% decline across the tracked period. Revenue momentum has been uneven: the latest month delivered 15.4% growth versus the prior month, yet overall revenue is down 10.8% since the start of the June–August timeseries window. Taken together, the data points to modest pricing erosion and a recent rebound that has not yet offset earlier softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Olson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Olson.
BY REVENUE
Olson sells 41% online and 59% offline. Online runs through 1 channel; offline through 1. Online share has moved from 57% in Apr to 34% in Aug.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 54K ratings on 2 channels, Olson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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