GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Ace Hardware, and Menards, Olson maintains a diversified retail presence with an average product price of $16.82. Amazon leads as Olson's top revenue channel, commanding a 51.7% share, followed closely by Ace Hardware at 44.0%, making these two retailers responsible for nearly all of the brand's tracked revenue. Notably, Olson's average price has risen 25.8% over the tracked period, suggesting a shift toward higher-priced product sales or strategic price increases. Despite this pricing momentum, overall revenue declined 36.6% during the same window, indicating potential volume softness worth monitoring. The near-even revenue split between Amazon and Ace Hardware highlights Olson's balanced omnichannel strategy across major home improvement and general retail platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 37% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Olson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Olson.
BY REVENUE
Olson sells 52% online and 48% offline. Online runs through 1 retailer; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 68K ratings on 3 retailers, Olson averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 68K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$18.99
Price
$13K
Revenue
$37.99
Price
$8.9K
Revenue
$37.99
Price
$7.3K
Revenue
