GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across acehardware.com and Amazon from January 1 to September 30, 2026, Olson — a brand of privately held Blackstone Industries, LLC — has posted steady momentum across its tracked retail footprint. Revenue climbed 47.6% over the measured period, including a 17.7% month-over-month gain in the most recent reading of the July–September timeseries. Distribution remains concentrated, with acehardware.com accounting for 67.8% of year-to-date revenue and Amazon contributing the remaining 32.2%. Pricing has softened over the same stretch, with the average price slipping 6.5% overall to $18.42 in the latest month, a 5.4% decline versus the prior month. Against a year-to-date average product price of $19.90, the combination of falling prices and rising revenue points to volume-led growth rather than pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 51% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Olson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Olson.
BY REVENUE
Olson sells 29% online and 71% offline. Online runs through 1 channel; offline through 1. Online share has moved from 27% in May to 43% in Sep.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 40K ratings on 2 channels, Olson averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
