GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Olson's in-store retail data from January 1 to June 30, 2026 spans three channels—Ace Hardware, Amazon, and Menards—with acehardware.com leading at a 50.9% revenue share, followed by Amazon at 44.4% and menards.com at 4.7%. The brand carried an average product price of $17.11 across the period. Revenue softened notably in the April–June 2026 timeseries window, dropping 22.3% versus the prior month and declining 36.4% overall. Average price also edged down, decreasing 3.3% month-over-month to $19.21 and 0.3% overall. Together, these datapoints point to a channel mix heavily concentrated in two retailers alongside a broad-based revenue and pricing pullback in the second quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Olson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Olson.
BY REVENUE
Olson sells 42% online and 58% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Feb to 40% in Jun.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 49K ratings on 3 channels, Olson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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