GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to August 31, 2026 shows Cardinal concentrating almost all of its measured sales in a single channel, with Amazon accounting for 93.7% of year-to-date revenue. The remaining demand is thinly spread, with lowes.com contributing 3.3% and homedepot.com just 2.0%, leaving the brand highly exposed to marketplace dynamics. Momentum has been strong through the summer, with revenue up 159.0% across the tracked trend window and an 85.9% month-over-month gain in the latest period. That growth has come alongside pricing pressure: the average selling price fell 21.0% over the same stretch to $24.23, below the brand's $28.00 period average. The combination suggests volume-led expansion driven by promotional or lower-priced multipack assortments rather than premium mix gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 159% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cardinal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cardinal.
BY REVIEW COUNT
Across 1.15M ratings on 3 channels, Cardinal averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
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