GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cardinal generated the vast majority of its revenue through Amazon, which accounted for 90.9% of total revenue share between January and May 2026, followed by Home Depot (3.8%), Lowe's (3.4%), and Newegg (1.6%). The brand's average product price during this period stood at $28.91, though pricing showed a downward trend with a 3.8% overall decrease. Cardinal's revenue also experienced a notable decline of 12.6% over the tracked period, suggesting softening demand or increased competitive pressure. Average prices dropped as much as 10.5% month-over-month, indicating possible promotional activity or pricing adjustments across its retail channels. These insights, sourced from Grips Intelligence, highlight both Cardinal's heavy reliance on Amazon and the pricing and revenue headwinds the brand faced in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cardinal on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cardinal.
BY REVIEW COUNT
Across 1.17M ratings on 4 retailers, Cardinal averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 1.17M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$29.81
Price
$986K
Revenue
$35.99
Price
$783K
Revenue
$41.84
Price
$370K
Revenue
$14.50
Price
$256K
Revenue
