Cardinal

Cardinal Market Overview

According to in-store data from Grips Intelligence, Cardinal generated the vast majority of its revenue through Amazon, which accounted for 88.4% of total revenue share between January and April 2026 across four tracked retailers including Home Depot, Lowe's, and Newegg. The brand's average product price stood at $28.77 during this period, with prices trending upward by 29.0% over the observed timeframe. Home Depot and Lowe's contributed a combined 9.3% of Cardinal's revenue share, while Newegg rounded out the retailer mix at 1.9%. Despite rising prices, Cardinal experienced a modest 3.0% decline in overall revenue, suggesting potential volume softness as consumers adjusted to higher price points. These insights highlight Cardinal's heavy reliance on Amazon as its dominant sales channel, making marketplace performance a critical factor in the brand's near-term outlook.