GRIPS CUSTOMERS & RESEARCH PARTNERS
Cardinal generated the vast majority of its offline sales through a single retail channel, with Grips Intelligence data from January 1 to June 30, 2026 (tracking Amazon, homedepot.com, lowes.com, and Newegg) showing Amazon commanding a dominant 90.0% revenue share, followed distantly by homedepot.com at 4.2% and lowes.com at 3.8%; over the April–June period, revenue declined 24.3%, including a 16.4% month-over-month drop, while the average product price held around $30.04 after a modest 4.0% monthly uptick to $30.70 but a 6.9% decline overall, signaling both softening demand and downward pricing pressure across the tracked in-store channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cardinal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cardinal.
BY REVIEW COUNT
Across 927K ratings on 4 channels, Cardinal averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 927K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.75
Price
$613K
Revenue
$35.99
Price
$574K
Revenue
$42.99
Price
$282K
Revenue
$29.99
Price
$226K
Revenue
$16.17
Price
$169K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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