GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, Lowes.com, and HomeDepot.com, Cardinal's revenue nearly doubled over the tracked period, climbing 97.2%. Amazon dominates the brand's channel mix at 95.2% of year-to-date revenue, leaving Lowes.com and HomeDepot.com with roughly 2.0% each. The brand's average product price sits at $22.61, though pricing has softened 9.6% across the period, suggesting growth has been driven more by volume than by rate. Momentum carried into the third quarter, with revenue up 13.6% month-over-month and average price rebounding 4.8% to $20.93. The combination of accelerating sales and a modest price recovery points to a brand gaining shelf velocity while still competing aggressively on value.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 97% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cardinal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cardinal.
BY REVIEW COUNT
Across 1.24M ratings on 3 channels, Cardinal averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$33.35
Price
$1.01M
Revenue
$37.53
Price
$503K
Revenue
$13.49
Price
$466K
Revenue
$27.21
Price
$310K
Revenue
$14.40
Price
$252K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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