GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Amazon, and Home Depot from January 1 to September 30, 2026, Camillus — a brand within GSM Outdoors' portfolio — generated 3.4% revenue growth over the period. Menards dominates the brand's distribution footprint with 85.2% of year-to-date revenue, leaving Amazon at 9.2% and Home Depot at just 5.6%. Momentum accelerated late in the period, with revenue climbing 9.3% month over month during the July–September window. Pricing, however, moved the other way: the average product price settled at $22.07 overall and slipped to $21.78 in the most recent month, a 6.3% decline across the period. That combination of rising volume and softening average price points to a brand leaning on promotional positioning within a heavily concentrated retail channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Camillus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Camillus.
BY REVENUE
Camillus sells 16% online and 84% offline. Online runs through 2 channels; offline through 1.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 8.1K ratings on 3 channels, Camillus averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 8.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.21
Price
$2.65K
Revenue
$329.99
Price
$1.32K
Revenue
$77.14
Price
$1.23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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