GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026, Camillus generated the majority of its revenue through menards.com, which accounted for a dominant 76.8% share, followed by Amazon at 22.5%. The brand's average product price during this period stood at $23.79, reflecting a notable 12.6% decline in average pricing over the tracked timeframe. Revenue trends also showed a downward trajectory, with a 9.2% overall drop during the reporting period. Despite the pricing and revenue pressures, Camillus maintained a highly concentrated retail distribution strategy, with nearly all sales flowing through just two major retail channels. These trends suggest the brand may be navigating increased competitive pricing dynamics or promotional activity across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Camillus on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Camillus.
