GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Camillus posted a modest revenue decline of 0.7% across the January 1–June 30, 2026 period tracked across Menards, Amazon, and Home Depot, with revenue slipping 1.1% in the latest month versus the prior month. Camillus was acquired by GSM Holdings, Inc.—which operates the privately held GSM Outdoors umbrella of more than 40 outdoor brands—from Acme United for $19.8 million in November 2023, so no public ticker applies to the brand. Grips Intelligence data shows Menards commands a dominant 85.4% of revenue share, dwarfing Amazon at 13.2% and Home Depot at just 1.4%. Meanwhile, the average product price rose 3.2% over the period to $22.66, signaling steady pricing momentum. This concentration of nearly all sales through a single retailer highlights both a key strength and a potential channel-dependency risk for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Camillus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Camillus.
BY REVENUE
Camillus sells 15% online and 85% offline. Online runs through 2 channels; offline through 1. Online share has moved from 29% in Feb to 16% in Jun.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 15K ratings on 3 channels, Camillus averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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