GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Amazon and Home Depot from January 1 to August 31, 2026 shows Camillus, a brand within the GSM Outdoors portfolio, holding an average product price of $22.16. Channel concentration is the defining feature of the brand's footprint, with menards.com accounting for 86.7% of year-to-date revenue, far ahead of Amazon at 9.2% and homedepot.com at 4.1%. Revenue has grown 4.6% over the tracked timeseries period, though the most recent month slipped 3.3% against the prior month, pointing to softening near-term momentum. Pricing has been comparatively stable, rising 1.2% overall even as the latest monthly average eased 2.8% to $22.64. The combination of a single dominant retailer and steady price points suggests distribution breadth, rather than pricing, is the primary lever for future growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Camillus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Camillus.
BY REVENUE
Camillus sells 13% online and 87% offline. Online runs through 2 channels; offline through 1. Online share has moved from 10% in Apr to 15% in Aug.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 9.4K ratings on 3 channels, Camillus averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 9.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.03
Price
$1.89K
Revenue
$329.99
Price
$990
Revenue
$77.90
Price
$701
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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