GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Buffalo maintained an average product price of $23.39 across five major retailers tracked from January to May 2026. Amazon dominated Buffalo's revenue share at 60.0%, followed by acehardware.com at 32.6%, with homedepot.com, lowes.com, and menards.com combining for under 8% of total revenue. Despite a modest 1.6% increase in average price over the tracked period, Buffalo experienced a notable 13.7% decline in overall revenue. The brand's heavy reliance on Amazon as its primary sales channel, capturing more than half of all revenue, highlights a significant concentration risk in its retail distribution strategy. These insights suggest that while Buffalo's pricing power remains relatively stable, the brand may need to diversify its retailer presence to reverse the recent downward revenue trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Buffalo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Buffalo.
BY REVENUE
Buffalo sells 66% online and 34% offline. Online runs through 3 channels; offline through 2.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 21K ratings on 5 channels, Buffalo averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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