GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Buffalo generated an average product price of $20.22 across five tracked retailers from January to April 2026. Amazon dominated Buffalo's revenue share at 54.2%, followed by acehardware.com at 38.8%, with the remaining three retailers — homedepot.com, lowes.com, and menards.com — collectively accounting for just 7% of total revenue. During the tracked period, Buffalo experienced an overall revenue decline of 8.1%, signaling potential headwinds for the brand in early 2026. Average pricing also saw a modest downward trend, decreasing 1.3% over the period to settle at $21.54 in the most recent month. The heavy concentration of revenue between just two retailers suggests Buffalo's distribution strategy is highly dependent on Amazon and Ace Hardware for the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Buffalo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Buffalo.
