Buffalo

Buffalo Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, acehardware.com, homedepot.com and lowes.com, Buffalo — a brand owned by Tokyo-listed Buffalo Inc. (TSE: 6676) — maintained an average product price of $23.18 across the tracked period. Amazon accounts for just over half of year-to-date revenue at 51.1%, while acehardware.com contributes an unusually high 35.3%, making the brand's performance far less marketplace-dependent than most comparable listings. The remaining demand is split between homedepot.com at 8.3% and lowes.com at 4.4%, giving Buffalo meaningful but modest exposure to the two largest home improvement retailers. Momentum in the most recent quarter was mixed: monthly revenue rose 15.5% versus the prior month, yet overall revenue still finished down 5.4% across the window. Pricing followed a similar pattern, with the average price climbing 19.3% month-over-month to $25.68 while remaining 13.7% below where it started, suggesting promotional activity earlier in the period rather than a sustained repositioning.