Buffalo

Buffalo Market Overview

According to offline sales data from Grips Intelligence, Buffalo generated the majority of its revenue through Amazon, which held a 51.6% share year-to-date, followed closely by acehardware.com at 39.7%, with homedepot.com (4.7%) and lowes.com (3.2%) rounding out the mix over the January 1 to June 30, 2026 period across these four tracked in-store retail channels. The brand's average product price sat at $21.40, though Grips Intelligence data shows pricing softened modestly, with the average price slipping to $22.14 in the latest month and declining 2.5% overall across the period. Revenue also trended downward, falling 13.8% month-over-month and 14.7% overall during the timeframe. This combination of concentrated channel dependence on Amazon and Ace Hardware alongside softening revenue and pricing points to competitive pressure worth monitoring. Overall, Grips Intelligence's in-store data highlights a heavily two-channel distribution profile facing near-term revenue and pricing headwinds heading into the second half of 2026.