GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data tracked across Home Depot, Newegg and Amazon between January 1 and September 30, 2026, Betco — a privately held, family-owned business run by the founding Betz family — carries an average selling price of $85.85. Distribution is heavily concentrated, with homedepot.com accounting for 65.4% of year-to-date revenue, ahead of Newegg at 19.5% and Amazon at 14.4%. Momentum softened over the July–September window, with revenue down 18.1% across the quarter and a steep 67.1% month-over-month decline in the most recent period. Pricing told a different story: average price rose 5.3% over the same stretch, even after dipping 22.7% month-over-month to $73.40. The combination of a single dominant channel and volatile monthly swings suggests performance is closely tied to purchasing cycles at one retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Betco on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Betco.
BY REVIEW COUNT
Across 1.48K ratings on 3 channels, Betco averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 1.48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$188.64
Price
$50K
Revenue
$100.92
Price
$26K
Revenue
$148.60
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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