GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Betco generated the majority of its revenue through homedepot.com, which accounted for 81.0% of total revenue share between January and May 2026 across tracked retailers including Newegg, acehardware.com, and Amazon. Newegg followed as the second-largest channel at 16.3% revenue share, while acehardware.com and Amazon combined for just 2.5%. The brand's average product price stood at $82.30, though pricing varied significantly across retailers, with individual products ranging from under $28 to over $175. Betco's revenue grew 16.0% over the observed period, demonstrating a positive sales trajectory. This heavy concentration in a single retail channel highlights both a strong partnership with Home Depot and a potential opportunity for broader distribution diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Betco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Betco.
