GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 shows Pfaltzgraff, a brand of Lifetime Brands (NASDAQ: LCUT), maintaining a nearly even split across the two channels tracked, with homedepot.com at 50.5% of year-to-date revenue and Amazon close behind at 49.3%. The average product price across the brand's tracked assortment stands at $55.88. Momentum has been positive overall, with revenue up 9.1% across the measured period, though the most recent month slipped 3.1% against the prior month. Pricing has moved in the opposite direction, with the average selling price easing to $54.79, a 5.1% month-over-month decline and an 8.2% drop across the period. That combination of rising revenue against softening average prices points to volume-led growth rather than pricing power, a dynamic worth watching as the balance between the two channels remains tight.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pfaltzgraff on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pfaltzgraff.
BY REVIEW COUNT
Across 115K ratings on 2 channels, Pfaltzgraff averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 115K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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