GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026, Blue Tees generated nearly all of its revenue through a single outlet. Amazon accounted for 98.0% of year-to-date revenue, leaving Best Buy with just 2.0%, underscoring an unusually concentrated channel mix. Momentum has been strong over the May–July window, with revenue up 114.7% overall and a 22.7% month-over-month gain in the most recent period. Pricing has moved higher alongside volume, as the average selling price climbed 28.1% to $174.56, up 3.6% month over month. That figure sits well above the $156.50 average product price for the full period, suggesting a shift toward higher-priced items in the mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 109% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 27% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Blue Tees on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Tees.
BY REVIEW COUNT
Across 37K ratings on 2 channels, Blue Tees averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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