GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Black+Decker generated an overwhelming 81.0% of its revenue share through Amazon between January and May 2026, far outpacing Home Depot (8.4%), Lowe's (6.2%), Menards (2.2%), and Ace Hardware (2.2%). The brand's average product price stood at $57.03 across all tracked retailers during this period. Notably, Black+Decker experienced strong momentum with revenue growing 30.3% over the March to May 2026 timeframe. Average pricing also saw a modest 0.5% overall increase during the same period, suggesting stable demand without heavy discounting. This dominant Amazon concentration highlights a significant channel dependency that distinguishes Black+Decker's retail distribution strategy from more evenly spread competitors.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Black+Decker on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Black+Decker.
BY REVENUE
Black+Decker sells 94% online and 6% offline. Online runs through 3 retailers; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 13M ratings on 5 retailers, Black+Decker averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 13M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$63.55
Price
$401K
Revenue
$18.99
Price
$347K
Revenue
$99.00
Price
$66K
Revenue
