According to Grips Intelligence data tracking five major retailers — Amazon, Home Depot, Lowe's, Ace Hardware, and Menards — between January and February 2026, Black+Decker maintained an average product price of $56.11. Amazon overwhelmingly dominated as the brand's primary sales channel, commanding an impressive 88.1% of total revenue share, far outpacing Home Depot (5.4%) and Lowe's (3.2%) combined. Despite its strong retail presence, the brand experienced a notable 30.2% decline in revenue over the tracked period, signaling potential seasonal softness or shifting consumer demand. Interestingly, average pricing remained relatively stable during this downturn, edging up 0.3% overall, suggesting the revenue drop was driven by volume rather than pricing pressure. The remaining retailers, Ace Hardware (1.8%) and Menards (1.5%), contributed only a marginal share, underscoring the brand's heavy reliance on Amazon as its dominant e-commerce channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Black+Decker on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Black+Decker.
BY REVENUE
$67.00
Price
$154K
Revenue
$18.99
Price
$24K
Revenue