Grips Intelligence in-store data tracked Black+Decker, a brand of Stanley Black & Decker (NYSE: SWK), across Amazon, homedepot.com, lowes.com, menards.com and acehardware.com from January 1 to September 30, 2026. Amazon dominates the brand's measured revenue mix at 76.9% share, leaving homedepot.com (11.1%) and lowes.com (6.6%) as distant secondary channels, while menards.com (2.8%) and acehardware.com (2.6%) round out the remainder. The average product price across tracked channels sits at $60.20, though pricing has softened 4.8% over the period and fell 4.4% month-over-month to $60.35 in the most recent reading. Revenue has followed a similar downward path, declining 10.0% across the tracked window and slipping a further 6.1% versus the prior month. The combination of falling prices and contracting revenue suggests margin pressure and heavy concentration risk tied to a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Black+Decker on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black+Decker.
BY REVENUE
Black+Decker sells 94% online and 6% offline. Online runs through 3 channels; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 13M ratings on 5 channels, Black+Decker averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.99
Price
$861K
Revenue
$58.42
Price
$370K
Revenue
$99.00
Price
$120K
Revenue
$67.00
Price
$96K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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