Better Living

Better Living Market Overview

According to Grips Intelligence in-store data tracking five major retailers from January to May 2026, Better Living generated the majority of its revenue through Amazon, which accounted for a dominant 66.9% share, followed by Menards at 20.3% and Lowe's at 9.2%. The brand's average product price during this period stood at $29.85, though pricing showed a downward trend with a 2.1% overall decrease over the observed months. Revenue performance also faced headwinds, declining 12.1% over the tracked period, signaling potential challenges in maintaining sales momentum. Home Depot and Ace Hardware rounded out the retailer mix with modest contributions of 2.4% and 1.2% respectively, indicating a highly concentrated distribution strategy. These insights suggest Better Living remains heavily reliant on Amazon as its primary revenue driver while navigating a softening pricing and sales environment across its retail footprint.