GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com, lowes.com and homedepot.com from January 1 to August 31, 2026 shows Better Living operating as a concentrated, marketplace-led brand. Amazon alone accounts for 67.4% of year-to-date revenue, while menards.com contributes a meaningful 21.7%, leaving lowes.com at 8.5% and homedepot.com at just 2.3%. The average product price sits at $29.89 across the tracked period, with the most recent month reading higher at $31.03. Pricing has trended upward overall, rising 2.5% across the measured window even after a 2.4% month-over-month dip. Revenue momentum has softened in parallel, declining 9.7% versus the prior month and 5.7% over the tracked period, suggesting volume pressure rather than price erosion is the key swing factor to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Better Living on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Better Living.
BY REVENUE
Better Living sells 71% online and 29% offline. Online runs through 2 channels; offline through 2.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 373K ratings on 4 channels, Better Living averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 373K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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