GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across four major retailers, Better Living generated the vast majority of its revenue through Amazon, which accounted for a dominant 82.3% share, followed by Lowes.com at 11.9%. The brand's average product price stood at $31.52, reflecting a notable 7.8% increase over the observed period. Despite the rising prices, Better Living experienced a 6.0% decline in overall revenue during the same timeframe, suggesting possible demand sensitivity to pricing changes. Home Depot and Ace Hardware together represented just 5.8% of total revenue share, indicating a highly concentrated distribution strategy. These dynamics point to both a strong Amazon dependency and potential pricing headwinds that could shape Better Living's near-term e-commerce trajectory.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Better Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Better Living.
BY REVENUE
