GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026 across Amazon, Lowes, Home Depot, and Ace Hardware, Better Living maintains a strong retail presence with Amazon commanding a dominant 82.7% share of the brand's total revenue. The brand's average product price sits at $32.22, with individual items ranging from approximately $23 to $50 across its retail network. Lowes.com holds the second-largest revenue share at 12.1%, followed by Home Depot at 3.3% and Ace Hardware at 1.9%, indicating a highly concentrated distribution strategy. Despite its strong Amazon positioning, Better Living experienced a 2.8% overall revenue decline during the tracked period, suggesting potential headwinds in consumer demand. This retail concentration on a single marketplace presents both an opportunity for growth through diversification and a risk tied to platform dependency.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Better Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Better Living.
BY REVENUE
Better Living sells 69% online and 31% offline. Online runs through 2 retailers; offline through 3.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 310K ratings on 5 retailers, Better Living averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 310K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$27.99
Price
$392
Revenue
