GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowes, Home Depot, and Ace Hardware from January to March 2026, Better Living maintains a strong retail presence with Amazon commanding a dominant 81.7% share of the brand's total revenue. The brand's average product price sits at $31.92, with pricing seeing a notable 7.2% increase over the tracked period. Lowes.com holds the second-largest revenue share at 12.5%, while Home Depot and Ace Hardware account for 3.3% and 2.5% respectively, indicating a highly concentrated distribution strategy. Overall, Better Living experienced steady revenue growth of 1.9% across the quarter, reflecting stable consumer demand. The brand's pricing strategy varies significantly by retailer, with individual product prices ranging from $22.99 to $49.99 at Ace Hardware alone.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Better Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Better Living.
BY REVENUE
$27.99
Price
$392
Revenue
