GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026 across Amazon, Lowes, Home Depot, and Ace Hardware, Better Living maintains a strong retail presence with Amazon commanding a dominant 82.7% share of the brand's total revenue. The brand's average product price sits at $32.22, with individual items ranging from approximately $23 to $50 across its retail network. Lowes.com holds the second-largest revenue share at 12.1%, followed by Home Depot at 3.3% and Ace Hardware at 1.9%, indicating a highly concentrated distribution strategy. Despite its strong Amazon positioning, Better Living experienced a 2.8% overall revenue decline during the tracked period, suggesting potential headwinds in consumer demand. This retail concentration on a single marketplace presents both an opportunity for growth through diversification and a risk tied to platform dependency.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Better Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Better Living.
BY REVENUE
