Hookless

Hookless Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's, Amazon and Home Depot shows Hookless, a brand operated by Focus Products Group International under privately held Keeco, holding an average product price of $29.52 over the period. Lowes.com accounts for nearly half of year-to-date revenue at 49.5%, ahead of Amazon at 38.7% and homedepot.com at 11.8%, indicating a distribution footprint concentrated in big-box home improvement retail. Pricing has softened materially, with the average price falling 17.3% across the tracked window to $25.11 in the most recent month, a further 3.2% decline month over month. Revenue has been volatile at the monthly level, dropping 20.9% in the latest month even as the overall trend finished essentially flat at 0.3% growth. That combination of stable top-line performance against a steadily declining average price suggests unit volumes are absorbing the discounting rather than revenue expanding.