GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Better Houseware's in-store sales between January 1 and June 30, 2026, tracked across Amazon, Home Depot, and Lowe's, show Amazon commanding a dominant 80.6% of revenue share, followed by homedepot.com at 17.7% and lowes.com at just 1.6%. Over the tracked period, the brand's revenue declined 25.9%, with the most recent month falling 15.6% versus the prior month. The average product price held relatively steady at $17.20, edging down just 1.4% overall while ticking up 1.5% month-over-month to $16.98. On Amazon, the top-selling items included the 2-Piece Wire Coated-Steel Dish Drainer at a $30.59 average price and two sink protector mats priced at $16.50 and $12.95. Together, these Grips Intelligence datapoints point to a highly Amazon-concentrated channel mix paired with a softening revenue trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Better Houseware on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better Houseware.
BY REVIEW COUNT
Across 262K ratings on 3 channels, Better Houseware averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 262K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.59
Price
$67K
Revenue
$16.50
Price
$45K
Revenue
$12.95
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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