GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Better Houseware generated the majority of its revenue through Amazon, which accounted for 82.8% of total revenue share between January and May 2026, followed by homedepot.com at 15.7% and lowes.com at 1.5%. The brand's average product price during this period stood at $17.24, reflecting accessible price positioning in the market. However, Better Houseware experienced a notable revenue decline of 18.6% over the tracked period from March to May 2026, signaling potential headwinds in consumer demand. Average pricing also trended downward, dropping 5.0% over the same timeframe, which may indicate increased promotional activity or competitive pressure. With Amazon serving as the dominant sales channel and declining revenue trends across all tracked retailers, Better Houseware faces a critical period in maintaining its market momentum heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Better Houseware on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Better Houseware.
BY REVIEW COUNT
Across 277K ratings on 3 channels, Better Houseware averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 277K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.24
Price
$68K
Revenue
$16.50
Price
$45K
Revenue
$16.50
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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