GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Better Houseware generated the majority of its revenue through Amazon, which accounted for 82.8% of total revenue share between January and May 2026, followed by homedepot.com at 15.7% and lowes.com at 1.5%. The brand's average product price during this period stood at $17.24, reflecting accessible price positioning in the market. However, Better Houseware experienced a notable revenue decline of 18.6% over the tracked period from March to May 2026, signaling potential headwinds in consumer demand. Average pricing also trended downward, dropping 5.0% over the same timeframe, which may indicate increased promotional activity or competitive pressure. With Amazon serving as the dominant sales channel and declining revenue trends across all tracked retailers, Better Houseware faces a critical period in maintaining its market momentum heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Better Houseware on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Better Houseware.
BY REVIEW COUNT
Across 277K ratings on 3 retailers, Better Houseware averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 277K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$30.24
Price
$68K
Revenue
$16.50
Price
$45K
Revenue
TO BETTER HOUSEWARE
