GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026 shows Better Houseware holding a concentrated retail footprint, with Amazon alone accounting for 80.6% of year-to-date revenue. Home Depot's homedepot.com contributes a secondary 17.8%, while lowes.com remains marginal at just 1.6%, underscoring how dependent the brand's performance is on a single channel. The average product price sits at $17.18, though pricing has softened over the tracked period, declining 5.4% overall and dropping 8.3% month-over-month to $16.51 in the most recent reading. Revenue has been effectively flat across the measured window, with the latest month falling 5.7% against the prior month — a signal that discounting has not translated into volume gains. For Better Houseware Corp., a privately held, family- and women-owned business, the data points to an opportunity to diversify beyond its Amazon concentration and stabilize average selling prices heading into the next cycle.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Better Houseware on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better Houseware.
BY REVIEW COUNT
Across 187K ratings on 3 channels, Better Houseware averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 187K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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