GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, homedepot.com, and lowes.com, Better Houseware maintains an average product price of $17.22. Amazon dominates the brand's channel mix at 80.3% of year-to-date revenue, with homedepot.com contributing 18.2% and lowes.com a marginal 1.5%. That concentration leaves the brand heavily dependent on a single marketplace for growth. Revenue momentum has softened in the most recent stretch, declining 10.3% across the June–August window, including a 4.8% month-over-month drop. Pricing, by contrast, has edged upward 3.0% over the same period to $17.49, suggesting the revenue pressure is volume-driven rather than a function of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Better Houseware on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better Houseware.
BY REVIEW COUNT
Across 213K ratings on 3 channels, Better Houseware averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 213K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO BETTER HOUSEWARE
