GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to August 31, 2026, Rowenta — a brand of Groupe SEB (Euronext Paris: SK) — has grown revenue 12.5% over the tracked period. Amazon dominates the brand's footprint with a 98.4% revenue share, leaving homedepot.com with just 1.6%, underscoring a highly concentrated distribution mix. Average selling price sits at $115.56 year-to-date and reached $120.28 in the most recent month, a 5.3% increase over the period and a signal of steady premiumization. That upward pricing trend held even as the latest month saw revenue slip 6.7% month over month, suggesting volume softness rather than discounting pressure. Top-selling items span a wide price ladder, from the $79.95 Pure Force 2-in-1 to the $347.89 Perfect Pro Station, giving Rowenta unusually broad coverage of both entry and premium price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rowenta on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rowenta.
BY REVIEW COUNT
Across 691K ratings on 2 channels, Rowenta averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 691K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.95
Price
$1.89M
Revenue
$109.99
Price
$1.4M
Revenue
$347.89
Price
$1.27M
Revenue
$94.47
Price
$1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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