GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Rowenta is owned by Groupe SEB (EPA: SK), and across in-store channels tracked from January 1 to June 30, 2026, Rowenta's revenue grew 10.5% overall while its average product price climbed 3.5% to $113.88. In the most recent quarter (April 1 to June 30, 2026), monthly revenue rose 7.6% and the average price increased 2.3% to $114.40, signaling steady momentum. Distribution remains heavily concentrated, with Amazon commanding a dominant 98.6% revenue share versus just 1.4% for homedepot.com. Rowenta's price ladder is notably wide, spanning from lower-priced items like the Access Steam Iron near $79.99 to premium offerings such as the Perfect Pro Station at roughly $344.91. This concentration risk paired with rising average prices suggests Rowenta is leaning into higher-value products while relying almost entirely on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rowenta on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rowenta.
BY REVIEW COUNT
Across 709K ratings on 2 channels, Rowenta averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 709K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.95
Price
$1.72M
Revenue
$169.95
Price
$1.43M
Revenue
$344.91
Price
$1.18M
Revenue
$79.99
Price
$749K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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