GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon and homedepot.com, Rowenta — a brand of Groupe SEB (Euronext Paris: SK) — posted an average product price of $112.45. Channel concentration is extreme, with Amazon accounting for 98.4% of year-to-date revenue and homedepot.com contributing just 1.6%. Momentum has weakened over the tracked period, with revenue down 14.4% overall and falling a further 6.8% month-over-month in the most recent period. Pricing has held comparatively steady, slipping 1.0% overall even as the latest month's average rose 2.3% to $114.64. The assortment spans a wide price ladder, from entry-level steam irons near $77.89 to the Perfect Pro steam station at roughly $339.45, giving Rowenta room to defend margin as volumes soften.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rowenta on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rowenta.
BY REVIEW COUNT
Across 673K ratings on 2 channels, Rowenta averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 673K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$339.45
Price
$1.66M
Revenue
$109.99
Price
$1.58M
Revenue
$77.89
Price
$1.38M
Revenue
$83.15
Price
$883K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
