Home/Insights/Brands/Genuine JoeProduct Intelligence - 2026 YTD USA

Genuine Joe

700K+

Products Sold, Jan to Aug 2026

# Offline Stores

$32.44

Avg. Price

4.4

Avg. Rating

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Genuine Joe Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Amazon, and Newegg from January 1 to August 31, 2026, Genuine Joe generates the majority of its revenue through a single retailer, with homedepot.com accounting for 58.0% of year-to-date sales. Amazon follows at 23.9%, while Newegg contributes a meaningful 17.9%, giving the brand a more concentrated channel mix than most competitors in its space. The average product price sits at $32.44, though pricing has softened slightly, declining 1.9% over the tracked period. Revenue momentum has been mixed: overall sales are down 4.8% across the period, but the most recent month delivered 7.5% growth versus the prior month. That rebound, paired with gradual price erosion, suggests volume-led recovery rather than margin expansion heading into the final months of the year.

Revenue Share by Channel
Data covers Home Depot, Amazon, Newegg

Genuine Joe's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Genuine Joe's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.

Average price

Absolute values in $

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Genuine Joe's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Genuine Joe on Amazon.

Amazon

Categories by revenue share

Distribution in %

Genuine Joe's channels

REVENUE SHARE

Revenue distribution across tracked channels for Genuine Joe.

Channels by revenue share

Distribution in %

Genuine Joe's customer ratings

BY REVIEW COUNT

Across 527K ratings on 3 channels, Genuine Joe averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 527K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Genuine Joe

BY REVENUE

Home Depot
Home Depot
#1Standard Bath Tissue 2-Ply (500-Sheets/Roll)

$63.37

Price

$843K

Revenue

#2Solutions White Hardwound 1-Ply Paper Towel Roll (850 ft. Per Non-Perforated Roll, 6-Rolls Per Case)

$59.86

Price

$405K

Revenue

#3High Capacity Jumbo 2-Ply Recycled Toilet Paper Roll (1 Non-Perforated 1000 ft. Sheet Roll 12 Rolls per Case)

$57.98

Price

$375K

Revenue

#4Standard Embossed 2-Ply Toilet Paper (400 Sheets per Roll, 96 Rolls per Case)

$47.00

Price

$363K

Revenue

#5Embossed Hardwound Roll Towels (6 Rolls)

$33.72

Price

$314K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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