GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, lowes.com, and acehardware.com from January to February 2026, Bengal maintains a strong retail presence with an average product price of $22.34. Amazon dominates as Bengal's primary sales channel, commanding a significant 73.4% share of the brand's total revenue across tracked retailers. Lowes.com and acehardware.com split the remaining revenue share nearly evenly at 13.5% and 12.9%, respectively, indicating a balanced secondary retail strategy. However, the brand experienced a notable 25.1% decline in revenue over the tracked period, signaling potential seasonal or competitive headwinds. Bengal's average price also saw a modest 1.9% decrease during this window, suggesting possible promotional activity or shifting product mix across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Bengal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bengal.
