GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bengal generated an average product price of $20.89 across Amazon, Lowes.com, and AceHardware.com between January and April 2026. Amazon dominated Bengal's revenue share at 66.7%, followed by Lowes.com at 20.5% and AceHardware.com at 12.4%. The brand experienced impressive revenue growth of 59.6% over the tracked period, signaling strong momentum across its retail channels. Notably, Bengal's average price decreased by 10.5% during this timeframe, suggesting a competitive pricing strategy that may be fueling its sales acceleration. This combination of aggressive pricing and rising revenue positions Bengal as a brand gaining significant traction in the market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 60% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Bengal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bengal.
