GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, and Ace Hardware, Bengal, a privately held brand headquartered in Baton Rouge, Louisiana, has built its business around effective and affordable insecticides, though this overview draws exclusively on Grips Intelligence retail data. Amazon dominated the brand's revenue mix with a 56.4% share, followed by lowes.com at 30.2% and acehardware.com at 13.1%. Across the tracked channels, the brand's overall revenue grew 31.6% during the period, with the most recent month climbing 16.7% versus the prior month. Meanwhile, the average product price sat at $19.70, edging up 4.1% month-over-month to $19.46 in the latest reading even as it declined a modest 1.4% over the full period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Bengal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bengal.
BY REVENUE
Bengal sells 70% online and 30% offline. Online runs through 2 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 230K ratings on 3 channels, Bengal averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 230K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.99
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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