Behrens

Behrens Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Ace Hardware, Menards and Amazon, Behrens — a brand majority-owned by private equity firm Mill City Capital — commands an average product price of $26.97. Lowe's is the brand's dominant retail channel at 42.8% of year-to-date revenue, followed by Ace Hardware at 32.5%, with Menards (16.4%) and Amazon (8.3%) accounting for the remainder. Momentum has softened in the most recent quarter, with revenue down 9.8% month-over-month and 25.4% overall across the July–September window. Average selling price has followed a similar trajectory, slipping 3.5% month-over-month to $25.76 and declining 7.1% over the period. The combination of falling volume and compressing price points suggests post-peak-season normalization rather than a channel-specific shift, given the breadth of the decline.