Behrens

Behrens Market Overview

According to in-store data from Grips Intelligence, Behrens generated an average product price of $24.70 across tracked retailers between January and April 2026. Ace Hardware dominated as the brand's leading retail channel, commanding a 45.9% revenue share, followed by Lowe's at 28.0% and Menards at 19.2%, while Amazon trailed significantly at just 6.8%. Notably, Behrens experienced strong momentum during the tracked period, with overall revenue growing 61.7% and average pricing increasing 5.5%. The brand's average price reached $25.29 in the most recent month, reflecting a 7.5% month-over-month increase that suggests strengthening demand or a shift toward higher-priced SKUs. Behrens' heavy concentration in hardware-focused retailers, with over 93% of revenue coming from Ace Hardware, Lowe's, and Menards, underscores its strong positioning in the home improvement channel.