GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Behrens, a privately held brand majority-owned by Mill City Capital, generating the bulk of its sales across four tracked retail channels: Lowe's, Ace Hardware, Menards and Amazon. Lowe's leads with a 38.7% revenue share, followed closely by acehardware.com at 34.7%, while menards.com contributes 18.2% and Amazon trails at 8.3%. The brand's average product price sits at $26.34 across the period, with the most recent month tracking higher at $27.81. Pricing has edged up 1.3% over the May–July window, rising 0.5% month over month. Revenue, however, has moved the other way, falling 8.7% in the latest month and 11.8% across the three-month trend period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Behrens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Behrens.
BY REVENUE
Behrens sells 28% online and 72% offline. Online runs through 2 channels; offline through 3. Online share has moved from 10% in Mar to 35% in Jul.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 126K ratings on 4 channels, Behrens averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 126K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.03
Price
$458K
Revenue
$33.98
Price
$120K
Revenue
$61.24
Price
$114K
Revenue
$29.98
Price
$106K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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