GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Ace Hardware, Lowe's, Menards, and Amazon from January to February 2026, Behrens demonstrates a strong retail presence with Ace Hardware commanding a dominant 53.5% share of the brand's revenue. Lowe's follows as the second-largest channel at 22.8%, with Menards capturing 17.1% and Amazon trailing at just 6.6%, indicating that Behrens remains heavily oriented toward traditional hardware retail over e-commerce marketplaces. The brand's average product price sits at $25.19, reflecting an accessible price point within its category. Notably, Behrens experienced a 19.2% decline in overall revenue during the tracked period, accompanied by a 2.5% decrease in average price, suggesting potential seasonal softness or increased promotional activity. These trends highlight both the brand's established brick-and-mortar retail strength and emerging pricing pressures worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Behrens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Behrens.
