GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Behrens generated an average product price of $24.75 across four major retailers — Ace Hardware, Lowe's, Menards, and Amazon — during Q1 2026 (January–March). Ace Hardware dominated Behrens' revenue share at 50.9%, making it the brand's leading retail partner by a significant margin. Lowe's and Menards followed with 24.1% and 18.2% revenue share respectively, while Amazon accounted for just 6.8%, indicating that Behrens remains heavily oriented toward traditional hardware retail channels. Notably, Behrens experienced strong momentum with a 29.8% month-over-month revenue increase during the quarter. Overall, the brand saw 10.4% total revenue growth across the tracked period, signaling healthy demand heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Behrens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Behrens.
