GRIPS CUSTOMERS & RESEARCH PARTNERS
Behrens is a private company owned by private equity firm Mill City Capital, so no stock ticker applies. According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Ace Hardware, Lowe's, Menards, and Amazon, the brand's revenue grew 31.4% over the period, driven largely by brick-and-mortar retail channels. Ace Hardware led as the top revenue contributor at 38.6% share, followed closely by Lowe's at 35.3% and Menards at 18.6%, while Amazon trailed at just 7.5%. Behrens' average product price climbed 8.9% over the same window to settle around $25.93, signaling steady pricing power. Together these figures point to a strong first half of 2026 concentrated within traditional hardware retail rather than online marketplaces.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Behrens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Behrens.
BY REVENUE
Behrens sells 23% online and 77% offline. Online runs through 2 channels; offline through 3. Online share has moved from 7% in Feb to 35% in Jun.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 120K ratings on 4 channels, Behrens averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 120K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.00
Price
$415K
Revenue
$33.98
Price
$113K
Revenue
$30.03
Price
$99K
Revenue
$59.90
Price
$94K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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