GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Behrens generates the largest share of its revenue through acehardware.com at 40.5%, followed by lowes.com at 32.5% and menards.com at 19.3%, with Amazon trailing significantly at just 7.6%. The brand's average product price sits at $25.43 across all tracked retailers during this period. Notably, Behrens has experienced strong momentum with revenue growing 54.7% over the observed timeframe, signaling increasing consumer demand. Average pricing has also trended upward, climbing 15.8% overall, suggesting the brand has been able to command higher price points without dampening sales growth. This combination of rising revenue and strengthening pricing positions Behrens favorably within its competitive landscape across these four major retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 55% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Behrens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Behrens.
BY REVENUE
Behrens sells 20% online and 80% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 14% in Jan to 34% in May.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 102K ratings on 4 retailers, Behrens averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 102K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$38.01
Price
$345K
Revenue
$33.98
Price
$95K
Revenue
$30.03
Price
$84K
Revenue
