Behrens

Behrens Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Menards, and Amazon from January 1 to August 31, 2026, Behrens generates the bulk of its sales through home improvement retail rather than marketplaces. Lowe's is the single largest contributor at 40.6% of year-to-date revenue, followed closely by Ace Hardware at 33.6%, while Menards adds 17.2% and Amazon trails at just 8.5%. Momentum has softened over the summer, with revenue falling 16.6% month-over-month and 23.8% across the June-to-August window. Pricing has drifted lower as well, with the average price settling near $26.86 after a 3.5% monthly decline and a 3.0% decrease over the same period. The combination of narrowing price points and a heavy dependence on two retail partners suggests distribution breadth will be the key variable to watch heading into the back half of the year.