GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's for January 1 through July 31, 2026 shows Contractor's Choice operating as an almost entirely single-retailer brand, with lowes.com accounting for 99.8% of year-to-date revenue. The brand, part of MasterBrand, Inc. (NYSE: MBC), carried an average product price of $22.88 across the period. Momentum in the May–July window was modest but positive, with revenue up 0.7% month over month and 3.5% overall across the three-month span. Pricing moved far more sharply, climbing 16.2% in the latest month to $26.10 and 16.6% across the tracked period. That combination — steep price gains paired with only incremental revenue growth — suggests unit volumes are flat to declining, making mix and pricing, rather than demand expansion, the primary drivers of Contractor's Choice performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Contractor's Choice on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Contractor's Choice.
BY REVIEW COUNT
Across 161K ratings on 1 channel, Contractor's Choice averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 161K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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