GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 shows Contractor's Choice, a brand of MasterBrand (NYSE: MBC), concentrating virtually all of its tracked sales in a single retail channel, with Lowe's accounting for 99.8% of year-to-date revenue. The average product price across the period stood at $23.49, though the most recent monthly reading came in higher at $26.26. That reflects a 16.9% increase in average price over the tracked window, pointing to firmer pricing or a shift toward higher-ticket assortments. Revenue, by contrast, has softened, slipping 3.8% month over month and 3.2% across the June–August timeseries period. The combination of rising prices and easing revenue suggests volume pressure is outpacing the benefit of higher price points in this channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Contractor's Choice on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Contractor's Choice.
BY REVIEW COUNT
Across 161K ratings on 1 channel, Contractor's Choice averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 161K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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