GRIPS CUSTOMERS & RESEARCH PARTNERS
BE SMART GET PREPARED, the flagship brand of privately held Total Resources International, shows a concentrated retail footprint according to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon and lowes.com. Amazon accounts for 83.8% of year-to-date revenue, with lowes.com contributing the remaining 16.2%, underscoring a heavy reliance on a single dominant channel. Revenue momentum has been positive, expanding 13.4% over the tracked timeseries period of July through September 2026, including an 11.6% month-over-month gain in the most recent month. That growth came alongside softening pricing, as the average price slipped 4.3% month-over-month to $12.68 and declined 5.1% across the quarter. With an average product price of $13.40 year-to-date, the brand appears to be trading some price realization for volume and share gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for BE SMART GET PREPARED on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BE SMART GET PREPARED.
BY REVENUE
BE SMART GET PREPARED sells 84% online and 16% offline. Online runs through 1 channel; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 316K ratings on 2 channels, BE SMART GET PREPARED averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 316K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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