GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon and lowes.com, BE SMART GET PREPARED — a brand of privately held Total Resources International, Inc. — holds an average product price of $17.10. Amazon dominates the brand's revenue mix at 78.0% share, with lowes.com accounting for the remaining 22.0%. Revenue climbed 15.2% over the tracked timeseries window of June through August 2026, including a 6.2% month-over-month gain in the most recent period. Pricing moved in the opposite direction, with the average price falling 11.9% across the same window to $15.47, a 4.7% decline versus the prior month. The combination of rising revenue and softening prices suggests volume-led growth, with the brand's concentration on a single dominant marketplace remaining its most notable structural characteristic.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BE SMART GET PREPARED on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BE SMART GET PREPARED.
BY REVENUE
BE SMART GET PREPARED sells 78% online and 22% offline. Online runs through 1 channel; offline through 1. Online share has moved from 86% in Apr to 75% in Aug.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 282K ratings on 2 channels, BE SMART GET PREPARED averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 282K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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