Atlas

Atlas Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Menards, Home Depot, Lowe's, Ace Hardware and Amazon, Atlas generates roughly 90% of its revenue through a single retail channel, Menards, leaving Home Depot (4.5%), Lowe's (2.2%), Ace Hardware (1.9%) and Amazon (1.4%) as marginal contributors. That heavy concentration makes the brand's performance unusually dependent on one retail partner's shelf and assortment decisions. Pricing has firmed considerably, with the average product price reaching $36.85 year to date and climbing 12.6% over the tracked period to $38.20 in the most recent month, a 4.7% month-over-month gain. Revenue has grown 7.1% across the measured window, though the latest month slipped 2.3% versus the prior month, suggesting price increases are doing more work than unit momentum. Top-selling items cluster tightly around the low-$30s price band at Menards, while higher-ticket SKUs priced near $72 to $80 appear at other retailers without meaningful share.