Atlas

Atlas Market Overview

According to in-store data from Grips Intelligence, Atlas generated the majority of its revenue through Menards, which accounted for a dominant 88.7% revenue share across five tracked retailers during Q1 2026 (January 1 – March 31, 2026). Home Depot followed as a distant second at 5.2%, with Ace Hardware, Lowe's, and Amazon each capturing less than 3% of Atlas's total revenue. The brand's average product price stood at $35.95 during the period, though pricing showed a notable 20.2% overall decrease over the tracked timeframe. Atlas experienced significant revenue momentum, with growth of 384.6% observed across the quarter, signaling a strong upward trajectory in consumer demand. This heavy concentration at a single retailer presents both a strength in channel partnership and a potential vulnerability should that relationship shift.