Atlas

Atlas Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Menards, Amazon, Home Depot, Lowe's and Ace Hardware, Atlas generates the overwhelming majority of its revenue through a single retail partner, with menards.com accounting for 86.4% of year-to-date sales. Amazon is a distant second at 5.4%, followed by homedepot.com at 4.0%, lowes.com at 2.3% and acehardware.com at 1.9%, underscoring a concentrated distribution footprint. Revenue momentum has been positive, rising 8.5% month over month and 10.5% across the June-to-August tracking window. Pricing tells a more mixed story: the average product price sits at $37.06, with the latest month at $36.82 after a 7.1% monthly increase but a 3.2% decline over the full period. Taken together, the figures suggest Atlas is growing volume while absorbing modest price erosion, leaving diversification beyond Menards as its clearest expansion lever.