GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Atlas generated the majority of its revenue through Menards, which accounted for 82.2% of the brand's total revenue share between January and May 2026 across five tracked retailers including Amazon, Home Depot, Lowe's, and Ace Hardware. The brand's average product price during this period stood at $38.32, reflecting a modest 1.9% increase over the observed timeframe. Atlas demonstrated strong sales momentum, with overall revenue growing 55.3% during the tracked period. Amazon held the second-largest revenue share at 8.0%, followed by Home Depot at 5.2%, indicating that while Atlas maintains a multi-retailer presence, its distribution strategy remains heavily concentrated in a single channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 55% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Atlas on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Atlas.
BY REVENUE
Atlas sells 14% online and 86% offline. Online runs through 3 retailers; offline through 3.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 87K ratings on 5 retailers, Atlas averages 4.2★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.2
/ 5
From 87K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$31.86
Price
$3.84M
Revenue
$31.98
Price
$680K
Revenue
