Atlas

Atlas Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Atlas demonstrated strong momentum with revenue growing 232.2% over the tracked period. Menards stands out as the dominant retail partner, commanding an impressive 85.9% of Atlas's total revenue share, far ahead of Home Depot (6.1%), Amazon (3.0%), Lowes (2.8%), and Ace Hardware (2.3%). The brand's average product price held steady at $38.49, showing remarkable pricing stability with only a 0.3% decrease over the period. Month-over-month revenue growth of 31.9% further underscores Atlas's accelerating sales trajectory heading into the peak spring season. This heavy concentration at Menards suggests a strong regional or strategic retail partnership that differentiates Atlas's distribution approach from many competitors in the home improvement space.