GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Atlas generated the vast majority of its online revenue through menards.com, which accounted for a dominant 77.0% revenue share during the January–February 2026 period, followed by homedepot.com at 12.3%, across five tracked retailers including acehardware.com, lowes.com, and Amazon. The brand's average product price stood at $38.64, reflecting a notable 14.2% decline in average pricing over the observed trend period. Despite this pricing decrease, Atlas experienced solid revenue momentum, with a 62.7% month-over-month revenue increase in the most recent month and overall revenue growth of 10.6% across the tracked period. The concentration of sales at Menards highlights a significant retail dependency, with the remaining four retailers collectively representing just 23.0% of total revenue. This combination of strong revenue growth alongside declining average prices suggests Atlas may be leveraging competitive pricing strategies to drive higher sales volume across the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Atlas on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Atlas.
BY REVENUE
$32.06
Price
$508K
Revenue
$31.04
Price
$93K
Revenue
