GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on offline/in-store data from Grips Intelligence covering January 1 to June 30, 2026 across channels including Menards, Amazon, Home Depot, Lowe's, and Ace Hardware, Atlas grew revenue 3.6% over the period while maintaining an average product price of $38.10. The brand's sales are heavily concentrated at menards.com, which accounted for 83.9% of revenue share, far ahead of Amazon at 6.7% and homedepot.com at 4.7%. During the April 1 to June 30 timeseries window, revenue declined 13.0% versus the prior month, signaling near-term softening despite the positive overall trend. Average price ticked up 0.9% month-over-month to $38.07 but slipped 1.1% across the full period, pointing to modest pricing pressure. Lowe's and acehardware.com rounded out the channel mix with 2.6% and 2.1% shares, respectively.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Atlas on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Atlas.
BY REVENUE
Atlas sells 13% online and 87% offline. Online runs through 3 channels; offline through 3.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 86K ratings on 5 channels, Atlas averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$35.48
Price
$380K
Revenue
$36.63
Price
$211K
Revenue
$155.00
Price
$199K
Revenue
$36.65
Price
$147K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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