GRIPS CUSTOMERS & RESEARCH PARTNERS
GroundSmart, a brand under privately held Liberty Tire Recycling, generated the bulk of its measured sales through just two retailers between January 1 and July 31, 2026, according to in-store data from Grips Intelligence tracking menards.com, lowes.com and acehardware.com. Menards led with a 50.6% revenue share, narrowly ahead of Lowe's at 48.4%, while Ace Hardware accounted for just 1.0%. Revenue trended sharply lower across the tracked period, falling 43.0% month over month and 55.6% overall. Pricing moved in the opposite direction, with the average selling price rising 5.8% over the period to $7.23, against a period-wide average product price of $6.97. That combination of higher prices and contracting revenue points to volume pressure rather than discounting as the driver of the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 56% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for GroundSmart on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for GroundSmart.
BY REVIEW COUNT
Across 108K ratings on 3 channels, GroundSmart averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 108K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.75
Price
$329K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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