GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, lowes.com and acehardware.com from January 1 to August 31, 2026 shows GroundSmart, a brand under Liberty Tire Recycling's IMC Outdoor Living division, operating in a tightly split retail footprint. Menards accounts for 51.1% of year-to-date revenue and Lowe's follows closely at 47.9%, while Ace Hardware contributes just 1.0%, leaving the brand heavily dependent on two big-box relationships. Momentum has weakened over the summer, with revenue falling 57.8% across the June–August tracking window and declining a further 25.9% month over month in the most recent period. Pricing has moved in the opposite direction, with the average selling price rising 9.2% to $7.68 and climbing 6.3% in the latest month against a $7.00 period average. The combination of a steep volume-driven revenue decline and firming prices suggests seasonal drawdown compounded by a deliberate shift toward higher-value items.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 58% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GroundSmart on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for GroundSmart.
BY REVIEW COUNT
Across 119K ratings on 2 channels, GroundSmart averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 119K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.02
Price
$319K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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