GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AT&T generated an average product price of $73.29 across tracked retailers during Q1 2026 (January 1 – March 31, 2026). Amazon dominated AT&T's revenue share at 93.4%, with Best Buy accounting for the remaining 5.9% across the two retailers tracked. Notably, AT&T experienced a significant revenue decline of 19.9% over the quarter, despite a modest 0.4% increase in average price during the same period. The brand's product prices varied widely by retailer, with Best Buy listings averaging well above the brand mean, suggesting a premium product mix at that channel. These insights highlight AT&T's heavy reliance on Amazon as its primary revenue driver in the offline retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for AT&T on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for AT&T.
BY REVENUE
$69.51
Price
$1.37M
Revenue
$86.91
Price
$1.07M
Revenue
$119.33
Price
$601K
Revenue
$96.95
Price
$270K
Revenue
