GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, AT&T (NYSE: T) generated the vast majority of its offline/in-store revenue through Amazon, which commanded a 91.2% channel share, far ahead of Best Buy at 6.1% and homedepot.com at 1.3%, based on data spanning January 1 to June 30, 2026 across those three retail channels. The brand's average product price stood at $71.90, with pricing softening 2.6% over the period to reach $71.45. Revenue showed a downward trajectory, declining 9.1% across the tracked window and 6.1% month-over-month. On Amazon, higher-priced multi-handset systems anchored the assortment, with 4-handset cordless phone models averaging between roughly $97 and $170. This concentration of sales within a single dominant channel highlights AT&T's heavy reliance on Amazon relative to its other tracked retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for AT&T on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for AT&T.
BY REVENUE
AT&T sells 93% online and 7% offline. Online runs through 2 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 3.9M ratings on 3 channels, AT&T averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$74.86
Price
$1.82M
Revenue
$85.52
Price
$1.34M
Revenue
$116.81
Price
$836K
Revenue
$96.95
Price
$418K
Revenue
$169.72
Price
$329K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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