Apex

Apex Market Overview

According to in-store data from Grips Intelligence, Apex maintained an average product price of $70.80 across five major retailers tracked from January to April 2026. Amazon led as the dominant sales channel, capturing 37.5% of Apex's total revenue share, followed closely by Menards at 32.8%, making these two retailers responsible for over 70% of the brand's revenue. Ace Hardware and Home Depot accounted for a combined 25.4% of revenue share, while Lowe's trailed at just 4.2%. Notably, Apex experienced a significant average price decline of 24.9% over the tracked period, suggesting aggressive discounting or a shift in product mix. This pricing pressure coincided with a 26.9% drop in overall revenue, signaling potential challenges in maintaining both margin and volume growth for the brand.