According to Grips Intelligence offline retail data tracked from January 1 to September 30, 2026 across Home Depot, Lowe's, Amazon, Ace Hardware and Menards, Apex — a name shared by several unrelated, privately held companies — generates nearly 84% of its revenue from just two retailers, with homedepot.com at 44.0% and lowes.com at 39.8%. Amazon contributes a comparatively modest 8.4% share, while acehardware.com and menards.com round out the mix at 5.3% and 2.5% respectively. The brand's average product price sits at $49.16, though pricing has climbed 16.3% over the tracked period and spiked to $64.02 in the most recent month, a 59.9% month-over-month jump. That premium positioning coincided with an 18.2% monthly revenue gain, suggesting pricing power at the top of the assortment. Still, overall revenue is down 29.5% across the period, indicating the recent rebound has yet to offset earlier declines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Apex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Apex.
BY REVENUE
Apex sells 92% online and 8% offline. Online runs through 3 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 34K ratings on 5 channels, Apex averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$70.10
Price
$68K
Revenue
$50.52
Price
$53K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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