GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Lowe's, Home Depot, Amazon, Ace Hardware and Menards, Apex carried an average product price of $44.98. Distribution is heavily concentrated in home-improvement retail, with lowes.com at 38.8% and homedepot.com at 34.8% of year-to-date revenue, together accounting for nearly three-quarters of the brand's tracked sales. Amazon is a distant third at 17.4%, while acehardware.com (6.2%) and menards.com (2.8%) round out the mix. Momentum softened over the June–August window, with revenue down 8.6% overall and one month posting a sharp 37.5% month-over-month decline. Pricing also eased, falling 6.5% across the period to an average of $39.25, a 26.4% month-over-month drop that suggests a shift toward lower-priced items in the assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Apex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Apex.
BY REVENUE
Apex sells 91% online and 9% offline. Online runs through 3 channels; offline through 2. Online share has moved from 72% in Apr to 91% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 62K ratings on 5 channels, Apex averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.74
Price
$73K
Revenue
$50.27
Price
$60K
Revenue
$266.05
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
