GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Apex maintained an average product price of $62.40 across five major retailers tracked from January to May 2026. Amazon dominated as Apex's leading retail channel, commanding 39.0% of total revenue share, followed by Menards at 27.0% and Ace Hardware at 13.8%. Notably, the top three retailers collectively accounted for nearly 80% of Apex's total revenue, indicating a highly concentrated distribution strategy. Home Depot and Lowe's rounded out the retailer mix with 11.4% and 8.7% revenue share respectively, suggesting room for growth in these major home improvement channels. This distribution pattern highlights Apex's strong marketplace presence on Amazon while maintaining meaningful partnerships across key brick-and-mortar retail platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Apex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Apex.
BY REVENUE
Apex sells 59% online and 41% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 40% in Jan to 82% in May.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 71K ratings on 5 retailers, Apex averages 4.1★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.1
/ 5
From 71K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
