GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Apex maintained an average product price of $62.40 across five major retailers tracked from January to May 2026. Amazon dominated as Apex's leading retail channel, commanding 39.0% of total revenue share, followed by Menards at 27.0% and Ace Hardware at 13.8%. Notably, the top three retailers collectively accounted for nearly 80% of Apex's total revenue, indicating a highly concentrated distribution strategy. Home Depot and Lowe's rounded out the retailer mix with 11.4% and 8.7% revenue share respectively, suggesting room for growth in these major home improvement channels. This distribution pattern highlights Apex's strong marketplace presence on Amazon while maintaining meaningful partnerships across key brick-and-mortar retail platforms.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Apex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Apex.
BY REVENUE
Apex sells 61% online and 39% offline. Online runs through 3 channels; offline through 2. Online share has moved from 40% in Jan to 86% in May.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 71K ratings on 5 channels, Apex averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$72.20
Price
$40K
Revenue
$49.13
Price
$27K
Revenue
$68.98
Price
$4.97K
Revenue
$190.16
Price
$4.56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
