GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, lowes.com, homedepot.com, Best Buy and Newegg shows Antennas Direct, a privately held Missouri-based brand, commanding an average product price of $94.39. Amazon dominates the brand's distribution footprint with a 76.4% revenue share, leaving lowes.com (8.4%) and homedepot.com (8.1%) as distant secondary channels, while Best Buy and Newegg together account for just over 7%. Revenue momentum has been positive, growing 11.4% month-over-month and 22.3% across the May-to-July tracking window. That growth came despite modest price softening, with average price easing to $92.32, a 0.8% monthly decline and a 1.7% drop over the same period. The combination of rising revenue and slipping average price points to unit volume, rather than pricing power, as the primary growth driver in this dataset.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Antennas Direct on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Antennas Direct.
BY REVIEW COUNT
Across 145K ratings on 5 channels, Antennas Direct averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 145K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$123.34
Price
$345K
Revenue
$99.99
Price
$258K
Revenue
$125.70
Price
$110K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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