GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com, HomeDepot.com, Best Buy and Newegg from January 1 to September 30, 2026 shows Antennas Direct maintaining a highly concentrated retail footprint. Amazon alone accounts for 73.2% of year-to-date revenue, with Lowes.com (10.9%) and HomeDepot.com (9.4%) forming a secondary tier and Best Buy (4.1%) and Newegg (2.4%) trailing well behind. Revenue momentum has been strong in the most recent quarter, climbing 35.9% month over month and 23.9% across the July–September window. Pricing has moved up in tandem, with the average selling price reaching $106.48 in the latest month, a 10.9% monthly gain and a 20.0% increase over the quarter. That premium sits noticeably above the $94.25 year-to-date average price, suggesting a shift in sales mix toward higher-ticket items as the brand's channel concentration holds steady.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Antennas Direct on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Antennas Direct.
BY REVIEW COUNT
Across 148K ratings on 5 channels, Antennas Direct averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 148K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
