GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Home Depot, Best Buy, Lowe's, and Newegg, Antennas Direct maintains a strong retail presence with Amazon commanding a dominant 79.8% share of the brand's total revenue. The brand's average product price sits at $98.48, though pricing has shown a downward trend with a 4.8% decrease over the tracked period. Despite the price compression, Antennas Direct achieved overall revenue growth of 2.5%, suggesting increasing unit volume is more than offsetting lower price points. Home Depot holds the second-largest revenue share at 7.9%, followed by Best Buy at 5.1% and Lowe's at 4.6%, indicating a diversified but Amazon-heavy distribution strategy. The brand's heavy reliance on a single retailer for nearly 80% of revenue represents both a strength in channel optimization and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Antennas Direct on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Antennas Direct.
BY REVENUE
Antennas Direct sells 95% online and 5% offline. Online runs through 4 retailers; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 121K ratings on 5 retailers, Antennas Direct averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 121K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$131.19
Price
$289K
Revenue
$99.99
Price
$145K
Revenue
