GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Antennas Direct generated the vast majority of its revenue through Amazon, which accounted for 84.1% of total revenue share between January and March 2026, followed by Home Depot (8.6%) and Best Buy (6.0%). The brand's average product price during this period was $98.10, though pricing showed a downward trend with a 5.1% overall decrease across the quarter. Revenue performance also faced headwinds, declining 18.4% over the tracked period across four major retailers including Amazon, Home Depot, Best Buy, and Lowe's. The ClearStream 4V, priced at approximately $134.13, stood out as the brand's premium offering on Amazon, while the ClearStream 2V held a more accessible $99.99 price point. These Grips Intelligence insights suggest Antennas Direct remains heavily dependent on Amazon as its primary sales channel while navigating a period of softening demand and price compression.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Antennas Direct on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Antennas Direct.
BY REVENUE
$134.13
Price
$220K
Revenue
$99.99
Price
$109K
Revenue
