GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com, HomeDepot.com, Best Buy and Newegg from January 1 to August 31, 2026 shows Antennas Direct concentrating the overwhelming majority of its sales in a single channel, with Amazon accounting for 75.7% of year-to-date revenue. The remaining volume is thinly spread, as Lowes.com (9.5%) and HomeDepot.com (8.2%) sit well ahead of Best Buy (4.3%) and Newegg (2.4%). Average selling price across the tracked period came in at $94.24, and pricing has trended upward, reaching $97.14 in the most recent month — a 5.2% month-over-month gain and a 4.4% increase across the June–August window. Revenue, by contrast, was essentially flat over the same three-month stretch at -0.5%, weighed down by a 10.7% month-over-month decline in the latest period. Higher-priced SKUs such as the ClearStream 4V, the brand's leading Amazon listing at a $124.84 average price, suggest the price mix rather than unit growth is currently supporting topline performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Antennas Direct on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Antennas Direct.
BY REVIEW COUNT
Across 144K ratings on 5 channels, Antennas Direct averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 144K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$124.84
Price
$349K
Revenue
$99.99
Price
$300K
Revenue
$125.70
Price
$108K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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