GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Ames maintains a strong retail presence with an average product price of $38.66. Home Depot dominates as the brand's leading sales channel, commanding a significant 65.2% of total revenue share, followed by Amazon at 19.0% and Ace Hardware at 9.7%. Notably, Ames has experienced a revenue decline of 19.9% over the recent tracking period, accompanied by an 18.4% decrease in average price, suggesting increased promotional activity or a shift in product mix. The brand's distribution spans Home Depot, Amazon, Ace Hardware, Menards, and Lowe's, though the latter two retailers contribute a combined share of just 6.1%. This concentration of revenue at Home Depot highlights both a key strength and a potential vulnerability in Ames' retail strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ames on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ames.
BY REVENUE
Ames sells 85% online and 15% offline. Online runs through 3 channels; offline through 2. Online share has moved from 77% in Jan to 89% in May.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 286K ratings on 5 channels, Ames averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 286K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$100.56
Price
$87K
Revenue
$55.96
Price
$72K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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