GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Ames maintains a strong retail presence with an average product price of $38.66. Home Depot dominates as the brand's leading sales channel, commanding a significant 65.2% of total revenue share, followed by Amazon at 19.0% and Ace Hardware at 9.7%. Notably, Ames has experienced a revenue decline of 19.9% over the recent tracking period, accompanied by an 18.4% decrease in average price, suggesting increased promotional activity or a shift in product mix. The brand's distribution spans Home Depot, Amazon, Ace Hardware, Menards, and Lowe's, though the latter two retailers contribute a combined share of just 6.1%. This concentration of revenue at Home Depot highlights both a key strength and a potential vulnerability in Ames' retail strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ames on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ames.
BY REVENUE
Ames sells 85% online and 15% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 77% in Jan to 90% in May.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 286K ratings on 5 retailers, Ames averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 286K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
