Alien Tape

Alien Tape Market Overview

Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com and menards.com from January 1 to August 31, 2026 shows Alien Tape, a brand of the privately held New York firm E. Mishan & Sons (Emson), holding a broadly distributed retail footprint rather than a single-channel concentration. Amazon leads with 38.7% of year-to-date revenue, but lowes.com sits close behind at 36.7%, an unusually balanced split between marketplace and home-improvement retail. Acehardware.com contributes another 18.4% and menards.com adds 6.2%, meaning roughly six in every ten dollars are generated outside Amazon. Momentum has been strong in the most recent measured period, with revenue up 48.5% month over month and 44.1% across the June-to-August window. That growth came alongside softening pricing, as the average selling price slipped 6.6% to $19.33 and declined 7.4% overall against a year-to-date average of $20.38, suggesting volume-led rather than price-led expansion.