GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes, and Ace Hardware, Alien Tape generated the majority of its revenue through Amazon, which accounted for 53.5% of total revenue share. Lowes.com followed as the second-largest channel at 27.6%, with Ace Hardware capturing 18.9% of revenue share. The brand experienced strong momentum during the tracked period, with overall revenue growing an impressive 59.3% from March to May 2026. The average product price for Alien Tape held relatively steady at $20.92, reflecting only a minor 0.6% decline over the same period. This pricing stability, combined with significant revenue growth, suggests increasing consumer demand and a solid competitive position across major home improvement and general retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 63% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Alien Tape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alien Tape.
BY REVENUE
Alien Tape sells 61% online and 39% offline. Online runs through 2 channels; offline through 2. Online share has moved from 73% in Jan to 62% in May.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 59K ratings on 3 channels, Alien Tape averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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