GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, Lowes.com, AceHardware.com and Menards.com, Alien Tape carries an average product price of $33.85. Amazon dominates the brand's footprint with 75.1% of year-to-date revenue share, leaving Lowes.com at 14.3%, AceHardware.com at 6.8% and Menards.com at 3.8%. Momentum softened over the July–September window, with revenue falling 13.0% across the period and declining 20.6% in the most recent month alone. Pricing has compressed alongside volume, as the average price slipped 16.0% over the quarter to $31.88. The combination of concentrated marketplace exposure and simultaneous price and revenue erosion suggests limited diversification across the brand's retail partners heading into Q4.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Alien Tape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alien Tape.
BY REVENUE
Alien Tape sells 81% online and 19% offline. Online runs through 2 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 62K ratings on 4 channels, Alien Tape averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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